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Topic: website navigation

Are you confusing your visitors?

I was recently asked to do a review for a new launch and in a matter of 2-3 minutes I was able to send them back information that was very valuable.  Why?  Because they were too close to the project and were not able to think like a new, curious visitor.

Here are 10 questions you need to answer as you review your website, assuming you are selling something. 

  1. Is it clear what you are selling, including the benefit someone will get?
  2. Is it easy to contact you?
  3. Are you tricking people into the purchase and finding most of your sales are abandoned part way through?
  4. Is there something free to help you start the relationship?  A white paper or email course?
  5. Are you transparent?  Can people read your blog, find you on twitter and facebook?
  6. Is pricing clear?
  7. Is payment clear if you are paying them an affiliate fee?
  8. Do you have a good FAQ? 
  9. Do you have great white space and is it easy to find things?
  10. Do you have video tutorals?

Even when you think you have all these bases covered, be sure to ask someone that does not know what you are doing to review the site and make a list of questions that they would want answered.  Ideally someone that is in the demographic of your customer.

And even after you are doing well, consider adding a survey to the site occasionally and ask people what they would like to see and if there was anything they had trouble finding.

Online Lead Generation