I have had the privilege of working with more people in very specific industries lately. For example: Basement Waterproofing.
Working with a specific company in a specific niche, it is much easier and faster to get great results.
Why? In the case of basement waterproofing it is easy to target your prospects. You need to define your target geographic region and then use Inbound Marketing to draw people that need your service to you.
The Basement Waterproofing Marketing results that we have been getting are great, and this is just the tip of the iceberg.
Any industry that addresses a specific solution to a specific problem that people are doing searches on and researching is going to get great marketing results in the form of targeted traffic and lead generation.
Granted, Basement Waterproofing is not the sexiest market. However, it is a great example of how to pick your niche, understand your value to your prospects and make yourself easy to find. It works like magic.