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Topic: marketing blog

Marketing Blog – 7 Reasons not to start one

If you enjoy marketing on the web, you might be tempted to start a blog about marketing, social media, twitter or some other passion you have.  Don’t!

Here are seven reasons you should not start a marketing blog.

  1. A broad marketing blog has no appeal except to other marketers (and probably not even them) – it is not specific enough.
  2. Too much competition for general marketing blogs
  3. Does not address people’s specific marketing needs.
  4. marketing as a topic is constantly changing, to stay relevant is a full time job.
  5. Very difficult to not be a ME TOO marketing blog.
  6. Clients do not care about marketing – they are looking for people to solve their marketing issues, not wax poetically about them.
  7. Niche topics get great traffic – broad topics like marketing just do not perform well.

Of course, there are always exceptions to this rule.  Chris Brogan does a great job.  But most people that I know that write about marketing find it a good exercise but do not get big benefits.  Worth doing, yes.  But don’t get your hopes up.

Recently I set up a very specific niche blog for a client that targeted a good set of keywords.  It seemed very narrow to me, but he was not in a hurry to have readers.  Two weeks later and a brand new domain with 3 articles on it, he got 2,500 unique visitors.  The lesson of this story is that you should not write about what everyone needs and can already find, you should write about what a small group needs but cannot find.

Blog Blazers – Stephane Grenier

Blog Blazers is a new book by Stephane Grenier, although he wrote few of the actual words.

Instead, he went out and interviewed 40 top bloggers and assembled their interviews into a book.

If you are looking for the one secret that will take your blog to the next level, it might be in there, but it will not be crystal clear.

I find this book fascinating because of the diversity of the answers.  One blogger will say adwords does not work, another says he makes $20,000 per month from Google Adwords.  Some say the headline of a blog is important, while others stress the content.

Sure, there are some things they all seem to agree on – good writing is fairly obvious.  But it is in the areas that these bloggers differ that I find more interesting.  And it shows how diverse the topic is.

If you are thinking about blogging, you are blogging but no one is reading it or if you want to rethink your blogging strategy, you should pick this book up.  No, it does not give you a clear blue print, but it is a feast of information to think about and find the pieces that apply to you.

Here is a list of the successful bloggers interviewed in Blog Blazers

  1. Aaron Wall – SEO Book
  2. Abdylas Tynyshov – AdesBlog.com
  3. Al Carlton – Coolest-Gadgets.com
  4. Alex Papadimoulis – The Daily WTF
  5. Andy Brice – Successful Software
  6. Anita Campbell – Small Business Trends
  7. Asha Dornfesh – Parent Hacks
  8. Ben Casnocha – My Startup Life
  9. Benjamin Yoskovitz – Instigator Blog
  10. Bob Walsh – 47 Hats
  11. Dan Lyons – The Secret Diaries of Steve Jobs
  12. Dane Carlson – Business Opportunities Weblog
  13. David Armano – Logic + Emotion
  14. David Seah – David Seah
  15. Derek Semmler – Derek Semmler
  16. Dharmesh Shaw – On Startups: A Community for Entrepreneurs
  17. Eric Sink – Erik.Weblog()
  18. Ian Landsman – UserScape
  19. James & Alex – Google SightSeeing
  20. J.D. Roth – Get Rich Slowly
  21. Jeff Atwood – Coding Horror
  22. Jeff Clavier – Jeff Clavier’s Software Only
  23. Jennette Fulda – Half of Me
  24. Jennifer Perry – 101 Reasons I Hate Being Fat
  25. Jessamyn West – Librarian.net
  26. Joel Cheesman – Cheezhead
  27. Jonathan Snook – Snook.ca
  28. Manolo Blahnik – Manolo’s Shoe Blog
  29. Neil Patel – Quick Sprout
  30. Pamela Slim – Escape from Cubicle Nation
  31. Patrick McKenzie – MicroISV on a Showstring
  32. Penelope Trunk – Brazen Careerist
  33. Ramit Sethi – I Will Teach You To Be Rich
  34. Rob Walling – Software By Rob
  35. Rohin Bhargava – Influential marketing Blog
  36. Seth Godin – Seth Godin
  37. Stephane Grenier – Follow Steph
  38. Steve Rubel – Micro Persuasion
  39. Trent Hamm – The Simple Dollar
  40. Yaro Starak – Entrepreneur’s Journey

You may want to bookmark this page and come back after you by the book, Blog Blazers, to check out each blog quickly after reading the interviews.  Combining the interview and the blog visit is very insightful.

Top 100 Marketing Blogs

Usually I make these lists, I must have fallen 101.

Top 100 marketing Blogs

Grrrrrr

Word of Mouth Blogs

I am sad I did not make this list, but here is a very good list of other Word of Mouth marketing Blogs.  All the obvious ones are there – and some I am rediscovering.

Thanks Buzz Canuck

O! Blogger

o-blogGreat reading – just in time for the snow (here, at least.)  I copied this list, which is a meme (something people are passing around) from Servant of Chaos.  The list is called O! Blogger and people are posting it all over.  I found some new blogs to read right away.

Feel free to add a few and copy it to your blog.

  1. 100 Bloggers
  2. 37 Days
  3. 3i
  4. 43 Folders
  5. A Clear Eye
  6. A Daily Dose of Architecture
  7. The Agonist
  8. All Things Workplace
  9. All This Chittah Chattah
  10. Angela Maiers
  11. Antonella Pavese
  12. Arizona High Tech
  13. A Writer’s Words, An Editor’s Eye
  14. Badger Blogger
  15. Bailey WorkPlay
  16. Being Peter Kim
  17. Brett Trout
  18. Best of Mother Earth
  19. Beyond Madison Avenue
  20. Biz and Buzz
  21. Bizhack
  22. BizSolutions Plus
  23. Blog Business World
  24. Bloggers Showroom
  25. Blogging for Business
  26. Blogher
  27. Blog Till You Drop!
  28. Bob Sutton
  29. Brain Based Business
  30. Brains on Fire
  31. Brand Autopsy
  32. The Brand Builder Blog
  33. Branding and marketing
  34. Branding Strategy
  35. Brand is Language
  36. BrandSizzle
  37. Brandsoul
  38. Bren Blog
  39. Business Evolutionist
  40. Business Management Life
  41. Business Pundit
  42. Business Services, Etc.
  43. Busy Mom
  44. Buzz Canuck
  45. Buzz Customer
  46. Buzzoodle
  47. Career Intensity
  48. Carpe Factum
  49. Casual Fridays
  50. Change Your Thoughts
  51. Chaos Scenario
  52. Cheezhead
  53. Chief Happiness Officer
  54. Chris Brogan
  55. Christine Kane
  56. Church of the Customer
  57. Circaspecting
  58. CK’s Blog
  59. Come Gather Round
  60. Community Guy
  61. Confident Writing
  62. Conversation Agent
  63. Converstations
  64. Cooking for Engineers
  65. Cool Hunting
  66. Core77
  67. Corporate Presenter
  68. Crayon Writer
  69. Creating a Better Life
  70. Creating Passionate Users
  71. Creative Think
  72. CRM Mastery
  73. Crossroads Dispatches
  74. Cube Rules
  75. Culture Kitchen
  76. Customers Are Always
  77. Customer Service Experience
  78. Customer Service Reader
  79. Customers Rock!
  80. Custserv
  81. Craig Harper
  82. Daily Fix
  83. Dawud Miracle
  84. Dave Olson
  85. David Airey
  86. David Maister
  87. David S Finch
  88. Design Your Writing Life
  89. Digital Common Sense
  90. Director Tom
  91. Dipping into the Blogpond
  92. Diva Marketing
  93. Do You Q
  94. Duct Tape Marketing
  95. Empowerment 4 Life
  96. The Engaging Brand
  97. Essential Keystrokes
  98. Every Dot Connects
  99. Experience Architect
  100. Experience Curve
  101. Experience Matters
  102. Extreme Leadership
  103. Eyes on Living
  104. Feld Thoughts
  105. Flooring the Customer
  106. Fouroboros
  107. FutureLab
  108. Genuine Curiosity
  109. Get Shouty
  110. Glass Half Full
  111. The Good Life
  112. Great Circle
  113. Greg Verdino’s Marketing Blog
  114. Hee-Haw Marketing
  115. Hello, My Name is BLOG
  116. Holly’s Corner
  117. Homeless Family
  118. The Idea Dude
  119. I’d Rather be Blogging
  120. Influential Marketing
  121. Innovating to Win
  122. Innovation Feeder
  123. Inspiring & Empowering Lives
  124. Instigator Blog
  125. Jaffe Juice
  126. Jibber Jobber
  127. Joyful Jubilant Learning
  128. Joy of Six
  129. The Kaiser Edition
  130. Kent Blumberg
  131. Kevin Eikenberry
  132. Learned on Women
  133. Life Beyond Code
  134. Lip-sticking
  135. Listics
  136. The Lives and Times
  137. Live Your Best Life
  138. Live Your Inspiration
  139. Living Light Bulbs
  140. Logical Emotions
  141. Logic + Emotion
  142. Make It Great!
  143. Making Life Work for You
  144. Management Craft
  145. Managing with Aloha
  146. The M.A.P. Maker
  147. The Marketing Excellence Blog
  148. Marketing Headhunter
  149. Marketing Hipster
  150. The Marketing Minute
  151. Marketing Nirvana
  152. Marketing Roadmaps
  153. Marketing Through the Clutter
  154. Mary Schmidt
  155. Masey
  156. The Media Age
  157. Micropersuasion
  158. Middle Zone Musings
  159. Miss604
  160. Moment on Money
  161. Monk at Work
  162. Monkey Bites
  163. Movie Marketing Madness
  164. Motivation on the Run
  165. My 2 Cents
  166. My Beautiful Chaos
  167. Naked Conversations
  168. Neat & Simple Living
  169. New Age 2020
  170. New Charm School
  171. Next Up
  172. No Man’s Blog
  173. The [Non] Billable Hour
  174. Note to CMO
  175. Office Politics
  176. Optimist Lab
  177. The Origin of Brands
  178. Own Your Brand
  179. Pardon My French
  180. Passion Meets Purpose
  181. Pause
  182. Peerless Professionals
  183. Perfectly Petersen
  184. Personal Branding
  185. The Podcast Network
  186. The Power of Choice
  187. Practical Leadership
  188. Presentation Zen
  189. Priscilla Palmer
  190. Productivity Goal
  191. Pro Hip-Hop
  192. Prosperity for You
  193. Purple Wren
  194. QAQnA
  195. Qlog
  196. Reveries
  197. Rex Blog
  198. Ririan Project
  199. Rohdesign
  200. Rothacker Reviews
  201. Scott H Young
  202. Search Engine Guide
  203. Servant of Chaos
  204. Service Untitled
  205. Seth’s Blog
  206. Shards of Consciousness
  207. Shotgun Marketing
  208. Simplenomics
  209. Simplicity
  210. Slacker Manager
  211. Slow Leadership
  212. Socially Adept
  213. Social Media Marketing Blog
  214. Spare Change
  215. Spirit in Gear
  216. Spooky Action
  217. Steve’s 2 Cents
  218. Strategic Design
  219. Strength-based Leadership
  220. StickyFigure
  221. Studentlinc
  222. Success Begins Today
  223. Success Creeations
  224. Success From the Nest
  225. Successful Blog
  226. Success Jolt
  227. Talk to Strangers
  228. Tammy Lenski
  229. Tell Ten Friends
  230. That Girl from Marketing
  231. Think Positive!
  232. This Girl’s Weblog
  233. Thoughts & Philosophies
  234. Tim Longhurst
  235. Tom Peters
  236. Trust Matters
  237. Verve Coaching
  238. Viral Garden
  239. Waiter Bell
  240. Wealth Building Guy
  241. What’s Next
  242. Writers Notes
  243. You Already Know this Stuff
  244. Zen Chill

 Tags: O! Blog

Blogger Groups – The most fun (kinda) networking

I went to the second meeting of the Akron Bloggers Group and met some great people.  Also had some nice conversation about blogging.  I think this is my favorite type of group to go to – I meet genuinely interesting people and no one tries to sell me anything.  Ahhh

Read what Stephen Hopson had to say at Adversity University.

Akron Bloggers

From left to right (top to bottom):  Ron McDaniel (Buzzoodle), Stephen Hopson (who?), Deborah Chaddock Brown (Bizinformer), Ivana S. Taylor (Strategy Stew), Mark Pinto (Mark Pinto Group), Deb Estep (Deb_Inside), Patti Renner (Copywriter) and Chris Brown (Branding & marketing Blog).  (Not in photo – Ron Finklestein).

Top 100 Marketing Blogs

We made the list!  Business opportunities and ideas published a list of the top 100 business blogs and we are in the 50′s.  I will take that.

[10/27/2007 Correction – Top Business Blogs, not marketing – I have marketing on the brain!]

Chris Brown had the great idea to post the list herself and challenge the rest of us to do it.

So here is the list – and congratulations to everyone that made this great list.

The blogs are listed in order of their Technorati rankings (T), their Alexa rankings (A) are show as well. The rankings are correct at the time of posting.

  1. Copy Blogger T: 36 A: 7,825
  2. Seth Godin T: 47 A: 10,314
  3. MicroPersuasion T: 169 A: 33,643
  4. How To Change The World T: 180 A: 14,709
  5. Freelance Switch T: 312 A: 10,638
  6. A VC T: 1,226 A: 27,737
  7. Rough Type T: 1,253 A: 69,429
  8. Successful Blog T: 1,432 A: 44,935
  9. Small Business Canada T: 1,517 A: N/A
  10. David Allen, Getting Things Done T: 1,549 A: 53,592
  11. Springwise T: 1,913 A: 23,858
  12. Small Biz Trends T: 2,155 A: 63,364
  13. Fast Company T: 2,310 A: 12,141
  14. Instigator Blog T: 2,477 A: 58,816
  15. Occam’s Razor T: 2,548 A: 45,541
  16. Smart Wealthy Rich T: 2,879 A: 79,415
  17. eMoms At Home T: 3,443 A: 27,125
  18. Escape from Cubicle Nation T: 3,467 A: 202,751
  19. The marketing Technology Blog T: 3,496 A: 47,038
  20. Business Pundit T: 3,724 A: 114,669
  21. The Engaging Brand T: 4,404 A: 433,644
  22. Influential marketing Blog T: 4,779 A: 98,886
  23. Drew McLellan – The Marketing Minute T: 4,820 A: 129,669
  24. The Digerati Life T: 4,873 A: 53,353
  25. Success From The Nest T: 4,908 A: 95,008
  26. Business Blog Consulting T: 5,186 A:237,901
  27. Church Of The Customer T: 5,576 A: 250,201
  28. Todd And T: 5,643 A: 161, 019
  29. Net Business Blog T: 5,936 A: 36,107
  30. Don Dodge on The Next Big Thing T: 6,583 A: 92,784
  31. Bootstrapper T: 7,497 A: 50,304
  32. About.com Entrepreneurs T: 7,797 A: N/A
  33. Blogtrepreneur T: 7,897 A: 53,011
  34. Branding & Marketing T: 8,200 A: 710,326
  35. Duct Tape Marketing T: 8,985 A: 31,714
  36. Simplenomics T: 10,252 A:288,753
  37. Freelance Folder T: 10,543 A: 63,590
  38. Business Opportunities Weblog T: 11,018 A: 16,213
  39. HELLO, My Name Is Blog T: 11,395 A: 422,218
  40. Self Made Minds T: 11,704 A: 39,719
  41. Sox First T: 12,894 A: 994,161
  42. Young Go Getter T: 14,239 A: 45,373
  43. Trust Matters T: 15,462 A: 58,403
  44. Small Biz Survival T: A: 18,074 A: 875,069
  45. The Personal MBA T: 19,207 A: 142,649
  46. The Entrepreneurial Mind T: 21,958, A: 155,166
  47. Blog Business World T: 23,025 A: 252,405
  48. Working At Home On The Internet T: 23,247 A: 423,900
  49. Biz Informer T: 24,631 A: 904,745
  50. EmpowerWomenNow T: 25,837 A: 117,085
  51. Biz Plan Hacks T: 27,048 A: 1,335,732
  52. CreateBusinessGrowth T: 32,949 A:197,290
  53. Business Opportunities and Ideas T: 33,205 A: 282,805
  54. The KISS Business T: 35,496 A: 621,082
  55. Startup Spark T: 35,747 A: 386,949
  56. Buzzoodle Buzz Marketing Blog T: 41,092 A: 467,418
  57. MindPetals T: 41,714 A: 128,487
  58. Marketing Deviant T: 43,764 A: 281,072
  59. Go Big Network T: 44,842 A: 25,303
  60. Cool Business Ideas T: 49,679 A: 187,126
  61. Neville’s Financial Blog T: 52,048 A: 140,296
  62. Atlantic Canada’s Small Business Blog :T 52,589 A: 795,253
  63. College Startup T: 53,143 A: 184,398
  64. Reflections Of A Biz Driven Life T: 79,365 A: 361,398
  65. Branding Blog T: 93,462 A: 1,110,518
  66. Carnival Of The Capitalists T: 93,462 A: 1,897,375
  67. Young Entrepreneur T: 104,933 A: 26,491
  68. Marketing Genius T: 132,066 A: 2,222,119
  69. Better For Business T: 137,774 A: 590,797
  70. The Small Business Blog T: 140,824 A: 577,490
  71. Focused Mind T: 162,356 A: 520,971
  72. Small Business Tips T: 166,367 A: 74,005
  73. Lifes Perspective T: 194,358 A: 179,801
  74. Business Opportunities Blog T: 199,700 A: 832,678
  75. The Savvy Entrepreneur T: 224,227 A: 391,147
  76. Egg Marketing Blog T: 231,062 A: 740,867
  77. The Franchise King Blog T: 273,240 A: 520,732
  78. Small Business Entrepreneur T: 317,977 A: 883,094
  79. The Great Startup Game T: 331,293 A: 421,492
  80. Work At Home Start Up Guide T: 345,597 A: 1,190,178
  81. Dorm Room Biz T: 360,865 A: 957,072
  82. Startup Blog T: 377,609 A: 2,552,189
  83. Open Inovators T: 395,824 A: 1,230,257
  84. Get Entrepreneurial T: 437,475 A: 446,085
  85. Bplans Blog T: 437,475 A: 1,373,525
  86. Stuff4Restaurants T: 461,534 A: 298,982
  87. Canadian Entrepreneur T: 484,461 A: 237,901
  88. Strategize T: 487,964 A: 2,856,731
  89. The Marketing Spot T: 587,893 A: 2,550,840
  90. The Ravings Of A Mad Entrepreneurial Scientist T: 587,893 A: 566,836
  91. More Than We Know T: 871,446 A: 2,964,420
  92. Solo Entrepreneur T: 1,212,405 A: 471,491
  93. Stuff4Business T: 1,391,575 A: 298,982
  94. Consultant Journal T: 4,262,598 A: 667,342
  95. Startup Addict Musings T: 4,446,976 A: 1,03390,690
  96. Edith Yeung T: 8,911,336 A: 125,290
  97. Boostrap Me T: 8,911,336 A: 550,348
  98. The Selling Sherpa T: Not Listed A: 772,292
  99. BizzBangBuzz T: Not Listed A: 1,484,797
  100. The Freestyle Entrepreneur T: Not Listed A: 1,519,518

John defines a Business blog as “one that provides business ideas, advice, commentary or feedback on business in general.” He’s excluded sites that he feels are primarily a news based site or that is merely posting content from other sources and sites that are too new or have not been updated for over a month.

If you think he’s left an important blog out then contact him with a reason and he’ll consider making the changes.

Matt Heinz – Create Brand Buzz in Force

Matt Heinz is a marketer in Seattle and he follows this blog.  He is one of those people I have gotten to know because of the buzzoodle blog, which makes the effort very worth while.

 He just published an article on iMedia Connection called Create Brand Buzz in Force.

 He mentions me on the third page and I want to say thanks to him and point you all to his excellent marketing blog and the article.

By the way, did I mention he lives in Seattle?  I did at one time, and I am insanely jealous because I miss the mountains and the west coast.

Is having a blog your ticket to the top?

I am not going to tell you who yet, but last night I saw a CMO of a Fortune 50 company speak.  I was uncertain if I should wait in line after and ask to interview him for this blog.  There was a crowd and it took a while for me to get access, but I got up the nerve to ask him for an interview – thinking a few questions on the spot.

Instead, I got an invitation to corporate and access to the studio where I will be able to interview him and later add it to this blog.  Big companies understand and respect new media.  This guy goes to the Oscars and flies all over the world talking about his products.  Knowing we have a marketing blog that is above average in popularity gave me access to him.

It is going to be especially interesting because of the companies strong commitment to Employee Ambassadors.  We call them Employee Advocates and Employee Evangelists, but we were talking the same language.

Keep an eye out for his interview in the coming months.

Anatomy of your Online Presence – Part 4: The Mouth

This is part 4 of a 13 part series on anatomy of your online presence.

The anatomy of your online presence, the mouth, represents communication.  Not just answering email and phone calls type communication, but creating systems that make your communication more consistent and inclusive.

Talk to anyone that is an expert on sales and they will tell you that following up and following through is where most sales are lost.  Creating a buzz and having people talk about you, link to you and increase your online presence is the same. 

Take this example:  If you got an email from someone and they said how much they enjoy your blog and they ask you a question, you could answer it several ways.

1) Yes (or no)

2) Why would I answer them, I do not have time for that….

3) Thank you so much.  [Answer question] If there is ever anything you would like to see us do…..

Number three is the obvious choice, but are you doing it?  If you have developed your website beyond the basic brochure, and you are adding to it regularly, you will begin to develop a real following.  It will start with a person or two, and depending on how well you feed that flame, it will grow.

Example:  Seth Godin – Seth Godin is a marketing Guru and author of many great books.  His blog is one of the top marketing blogs and he is always working on a variety of projects, such as www.squidoo.com.  You would think that he would be too busy to respond to the emails he gets (his email is right there on his blog) but I have emailed him at least 10 times and have always gotten a polite and sometimes funny response. – Not long, but personal.  It made me a much bigger fan.

So how do you Be The Mouth and do a better job online?

  1. Respond to people every time you get a chance.  If they comment on your blog, if they buy an eBook from you, if they email you a question, take a few extra seconds to send them a personal response.
  2. Be prepared with stock materials – I have PDF’s that I can attach with my personal message if someone needs some bio information.  I frequently get those requests when I am going to speak.
  3. Reply again a month later – If you have some time, follow up a month or two down the road again.  This always impresses those people that contacted you and then went on with their lives.
  4. Take a moment to return a compliment – If someone emails me, before I respond I frequently look at the domain of the email (the part after the @) and if it is their blog or a website they are actively involved with, I will comment on it if I have something to say.  (If it is terrible, I will just not mention it.)  This shows them you have taken the time to get to know them as well.

But wait, we are not done!

We still have a big problem.  You  cannot possibly communicate with 100′s of people every day using this technique.  And the only realistic way to achieve a big online presence is to have more than a handful of people care about you.

Here are a list of tools that can give you a bigger mouth by helping you communicate to lots of people WITHOUT spamming them.

  • Set up a blog – It is like having your own, text radio station.  This company makes it very easy and is affordable.
  • eNewsletter – Easy eNewsletter and auto-responder tool.  Build a list of people that can and also consider using it to create your own personal list of friends, like I did – click here to see – This smaller list is very powerful because these people have chosen to be my virtual friend.
  • Join online groups – There are too many online group options to list here, but join a targeted group that interests you and PARTICIPATE in the online conversations.  Make sure people know from your comment how to find out more about you.

These are just some of the ways to increase your online presence and increase the volume and reach of your voice.

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