Buzz Marketing and Lead Generation

August 15, 2009 | 1 Comment

Measuring Buzz Marketing results is all about proper lead generation strategies and having a sales process.

All too often, people want Buzz Marketing and they think that if there is a lot of buzz, things will just happen.

Sometimes that may be true - but more likely you willl generate some interest that will quickly fade and result in little actual ROI.  However, if you craft a lead generation technique and then use Buzz Marketing to enhance the exposure of your lead capture tool, you can show a huge ROI.

What this means is that you are not doing a Buzz Marketing Campaign unless it is part of a well crafted sales process.  Buzz Marketing and Social Media are great for getting people to come to the top of your sales funnel and peer down.  But unless your sales funnel is good at generating leads and following the sales process through to a transaction, you are going to be spinning your wheels trying to grow your business on casual interest and no clear outcome.

To counter this probelm, work first on perfecting your lead capture and sales process.  You can use something like aWeber to capture information and build a list.  You can get a CRM and build a better sales process.  There are many, including SalesForce, Zoho, vTiger and SugarCRM.  I personally have used all of these and currently use SugarCRM on Bluehost and used oDesk to hire a programmer to set it up for me.

Set up was under $200 and monthly is less than $10.  Not bad to get a tool that is helping me grow my business very fast.

Lead Generation and Sales must be your first focus if you are looking for ways to increase revenue.  Get those processes well defined and proven, and then invest in Buzz Marketing, Viral Marketing or any other interest creating technique you want.

Posted by Ron McDaniel | Filed Under Blog 

Lead Generation Marketing Speaker

June 13, 2009 | Leave a Comment

A while back I took a hard look at the value I was bringing to clients.

Understand, I have never felt it was a bad value or I would not have been doing it.  Period.

But there were issues around selling people software that they simply did not use to it’s full potential.  So the product was good but the average outcome was less than ideal.  -  By the way, I think Microsoft suffers from the same thing.  I want less, not more.

As a Marketing Speaker, I get a strong feel from the audience on what they want, and that is usually less as well.  Just tell me the couple of most important things - not a long list of things I will never do.

That is why we built our Lead Generation Product.

It is simpler than anything else I have ever built.  And it is more valuable.  It generates massive leads for clients that use the system.  And since the whole thing is automated, there is nearly nothing to do.  You only need to either write short articles or pay someone to write short articles.  Then leads find you and request information from you.

I often get hired as an SEO Speaker but most people do not want the details - they want to know how to get the maximum results for the minimum effort.

That is why I now do Web marketing workshops around using SEO, Social Media and Lead Generation Strategies to build your own lead generation engine.  You need to contact me if you are interested as we customize it to your industry and goals.

It is high, high value and I have never felt better about what I have to offer.  You should take advantage of it before your competition does.

Posted by Ron McDaniel | Filed Under Blog, Internet Marketing, Marketing ROI 

Lead Generation with Blogs

May 28, 2009 | Leave a Comment

Can you generate leads for your business by blogging?

The short answer is yes.  The long answer is a bit more complex.

Blogs are a way to provide information to people.  How well your information does at generating leads has less to do with the medium (In this case blogs) and more to do in developing a lead generation strategy and crafting the blog and information you produce to get lead generation results.

If you want to primarily use a blog to generate leads and you are not worried about establishing yourself as an industry expert, then you need to craft a strategy that focuses on ranking well for important keywords and having a clear call to action that results in leads.  Something like downloading a free study or taking a free course.

The blogging mistake people make is that they use a blog the way they think it is supposed to be used.  There is not one way to use a blog.  A blog for lead generation is much different from a personal blog or a blog that is meant to establish you as an expert.  Your lead generation blog should have minimal distractions and focus on your primary call to action.  Period.  Less navigation, no blogroll and no adwords or advertisements.  (No, this blog is not for lead generation)

This works really well if you want lead generation with blogs - but you have to get the system and formula right and start out with the best blog strategy.

Posted by Ron McDaniel | Filed Under Blog