Topic: employee blog

Employee Brand Ambassadors

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Reprint From Chris Brogan

In writing up my visit to Gannett, I realized that I was missing something that I wanted: I went to link Jim Lenahan’s name, and then realized that he doesn’t have a blog or any kind of external web presence. I wanted to link Michael Maness, their VP of Innovation, and realized he doesn’t have an external web presence. Ditto Ken Paulson, etc.

It dawns on me that this is a missed opportunity in several ways.

  1. Links are love. If I link to them, Google values that link and helps search traffic find the site.
  2. Links encourage exploration. You click links on my site all the time. I watch you do it.
  3. Web presence gives us a public glimpse of you. It gives people backstory.
  4. Web presence provides you more opportunities to meet new people.
  5. Web presence makes a larger showing of your company’s thinkers.

Not every employee needs a blog, and not every employee should be outward facing from a web perspective (several might not want that, actually). But the folks who have jobs that put them in contact with people like me? I think you need a web presence, please.

Reprint From Chris Brogan

Visit: Employee Ambassador Program

Word of Mouth Marketing – Are you Facilitating Talk?

One way to do word of mouth marketing is to get heavy talkers to talk about you.  By heavy talker, I mean those people that already have an audience.  This is a good way to build buzz, and anyone can do it with consistent effort and a good product.

Another way to do Word of Mouth marketing is to give people who are advocates for you the proper training and tools to broadcast their love of your product or service.  Like what, you ask?

  1. Employee Blogs – Getting employees to blog is a great way to create more content that will generate interest in what your organization is doing.  The key is to carefully set guidelines and expectations for each blogger.  Choose employees that want an opportunity to shine and advance their career, because these people will be more committed to writing well and writing to promote the organization.
  2. Testimonial Pages – Asking people for testimonials is a good way to get stories from your customers.  What would happen if you shot the testimonial on video and posted it on your website?  People would tell their friends about the video they “Stared” in and drive more people to your site.
  3. Refer a Friend Tools – There are lots of tools available on the web that make it easy to “Tell a Friend“.  The simpler this tool is the better as it is easier for a casual way someone can create buzz for you.  This is helpful because people do not spend their day thinking about how to promote you, but they may let a friend know about something of value if they can do it in 30 seconds.
  4. Affiliate Programs – If someone is taking the time to create valuable content, they may pay much more attention to you if you offer an affiliate opportunity.  Some people will say that financial rewards should not be put under the word of mouth strategy.  I agree that it is not for every product or service, but it can be a useful tool to spread your message.  And what if your product is in a crowded marketplace?  Maybe the buzz would be about your great affiliate program along with your good (but not remarkable) product.
  5. Viral Emails – Build resources that your existing advocates can share with people they know, such as eBooks and other resources that can be easily sent to people.  If your topic is not a topic that can go viral, put together something that people will want to chare, and slip in some branding and information about you.  An example would be “The 10 Best Things for Families to do this Summer in your city.
  6. Contests – Create a contest that is compelling enough that your advocates will encourage the people they know to participate.  Again, make it easy to spread.

These are just some ways you can get your existing fans to have a more focused reason and way to talk about you.

Guerrilla Marketing and Buzz Marketing

How does Guerrilla marketing and Buzz marketing compare?

Guerrilla marketing is usually low cost or free marketing that promotes the product or service in a creative way.

Buzz marketing can be inexpensive or very expensive in an effort to create something worth talking about and generating lots of word of mouth.

Buzzoodle Buzz marketing combines Guerrilla marketing and Buzz marketing by utilizing businesses employees and other advocates to create word of mouth and buzz in a guerrilla fashion.

Example One: Employee Email Challenge

Buzzoodle often challenges employees to follow up with people they have not talked to recently and see how they are doing. Imagine if a company of 500 people followed up with one more person each week. What if signatures in those emails were made to sing and get noticed?

Guerrilla marketing Tactic: Email is cheap and no one is less productive sending one email more each week.

Buzz marketing Tactic: Five hundred people more per week hear about the company. Soon people notice a difference. Your company is friendlier, more responsive, better connected.

Example Two: Employee Blog Posts

Buzzoodle encourages active online participation of employees with computers and internet access. What happens if every employee starts either writing a blog or commenting on other people’s blogs? Much higher visibility, inbound links and curiosity about the company. Plus the public feels your company is more accessible.

Guerrilla marketing Tactic: Free blogs and comments have no cost. Time to post on them is minimal and they will create more visibility for the website.

Buzz marketing Tactic: With so much more visibility on the web, people will notice the buzz and start paying attention. One of the most powerful aspects of Buzzoodle Buzz marketing is when people start seeing your company name and message in various places.

Example Three: Better Networking

Buzzoodle encourages every employee in an organization to understand the power of word of mouth and start becoming better networked. Some will do this better than others, but everyone increasing their network, even by just one new person a month, adds value to the company.

Guerrilla marketing Tactic: Utilizing free events, and employees networking in their free time allows a company to get greater value per employee and helps the employee be more successful in the future.

Buzz marketing Tactic: Some of the people that employees meet will be well connected and enjoy talking about the company and the people they know. Once a few of these people know people at your company, they will create incredible buzz about the products and services you have to offer.

Example Four: Write to a Media Professional

Buzzoodle encourages employees to reach out to their favorite authors, radio hosts, reporters and TV anchors. Send them email or letters of ideas and praise. Be sure to mention where you work.

Guerrilla marketing Tactic: Inexpensive and can result in huge visibility if your company is talked about in the press.

Buzz marketing Tactic: One quick email can result in a jackpot of PR if you end up in the news or on a well known author’s blog.

These are just four examples of how Buzzoodle challenges employees to create more buzz for the company they work for. It is part Guerrilla marketing and part Buzz marketing, but most of all it is just plain smart. Find out more:

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