If you are a small busines you may be thinking about doing some business blogging.
Do you want a free blog, a traditional blog you host yourself or do you want to invest in corporate blogging software?
Before you even start thinking about your corporate blogging platform, you will want to consider what goals you want to accomplish with your business blog.
The mistake people make with new media tools is that they hear they should have a business blog, they should use twitter or facebook, they should – they should.
It certainly does not hurt to go set up a facebook and twitter account. I would even suggest setting up a free blog or two, depending on your time. However, you need to really have a strategy around these things if you are going to use them for business purposes.
And a clear goal. By goal, I do not mean the number of followers you have.
I mean the actual amount of money you will make and how your social media strategy will funnel the right people to the right products and make income for you.
This is important. If you are not expecting anything from it up front, why would you invest in corporate blogging software solution? Just go with a free business blogging option. Probably more than half your visitors will not know the difference.
But did you want to make money with your blog?
If you expect to get something out of your corporate blog you are going to need to set up a blog and use it with specific goals in mind. Or, you can hire a professional business blogging company that will set up and host your corporate blogging software and set specific goals as well as help you measure your results. When you approach it as a real marketing effort instead of a thing you heard you should do, the entire experience changes.
Now you start out doing keyword research and targeting customers. Then you buy a corportate blogging solution that will build a virtual keyword blog targeting each keyword. Then you make a clear call to action that drives targeted visitors to your corporate blog to become a sales lead for you.
Blogging is exactly like normal websites. You can set up a free website, you can set up a basic business website with no goals, or you can spend some money and time and set up a money engine that will pump your sales funnel full of targeted sales leads.
The most importat thing is to know what you want to achieve before you begin looking at corporate blogging software and other options.