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Topic: chris brogan

Employee Brand Ambassadors

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Reprint From Chris Brogan

In writing up my visit to Gannett, I realized that I was missing something that I wanted: I went to link Jim Lenahan’s name, and then realized that he doesn’t have a blog or any kind of external web presence. I wanted to link Michael Maness, their VP of Innovation, and realized he doesn’t have an external web presence. Ditto Ken Paulson, etc.

It dawns on me that this is a missed opportunity in several ways.

  1. Links are love. If I link to them, Google values that link and helps search traffic find the site.
  2. Links encourage exploration. You click links on my site all the time. I watch you do it.
  3. Web presence gives us a public glimpse of you. It gives people backstory.
  4. Web presence provides you more opportunities to meet new people.
  5. Web presence makes a larger showing of your company’s thinkers.

Not every employee needs a blog, and not every employee should be outward facing from a web perspective (several might not want that, actually). But the folks who have jobs that put them in contact with people like me? I think you need a web presence, please.

Reprint From Chris Brogan

Visit: Employee Ambassador Program

Yes You Do Have a Content Marketing Strategy!

Eslite Bookstore in Taichung Chung-yo Departme...Image via WikipediaI just read an excellent post at Chris Brogan’s blog about Content Marketing.

If you think you do not have a content marketing strategy, you are wrong.  It is just that your content marketing strategy stinks.

Do any of these describe your stinky content strategy?

  • You have a website that never changes
  • You started a blog but it did not produce sales so you stopped
  • You write about things every once in a while but no one seems to care
  • Your enewsletter has a small audience and a low open rate
  • You write directly about your products that you are trying to sell all the time

The #1 reason I love Chris’ post is that he is discussing content marketing, not blogging.  When I talk to people about blogging, they think that setting up a blog and posting occasionally should do something for them. It may, but people usually give up before it kicks in.

If you instead understand that you are considering a content marketing strategy, then everything changes.  It is not about the technology (wordpress hosting) but about how you are going to build an audience and content that generates leads long term.

Now lets imagine that you are starting a TV show.  Is your TV show a success because you filmed 10 episodes?  Or is your TV show a success because you have built an audience and advertisers want to sponsor it?  Obviously the latter.

If you want to have a serious content marketing strategy, you are going to have to write about what people want to read, not what you want to tell them.  And you are going to need to learn how to write artilces for search engines as well as people, and how to build links and how to use social media to not be invisible.

Does it sound like a lot of work?  It is.

You’d think that all the great free martketing tools and low cost publishing solutions would benefit the small business owner.  It does not.  The constantly changing landscape and the skills that are needed to use them well mean that creating the audience and producing content is a bigger part of your job than running your business.  And lets face it, you probably do not have the time or the money to do it right.

That does not mean that you are not going to get results.  It does mean that you are very unlikely to get big results unless you make a big effort, which means all those “free” tools are not so free because you need people feeding them great, original and interesting content.

This is not something new

Years ago we went into business with a great eMagazine publishing system.  We got a fair number of clients and we were not a cheap hosting solution.  The problem we found was that our big clients (Universities and Magazine Publishers) were using the tools every week and getting fantastic results because they had people committed to publishing emagazines on a big scale to audiences that cared.

Our smaller clients, usually small businesses,  liked the idea of publishing emagazines and they were paying clients – but they were not getting a good ROI.  Why?  They liked the idea but they did not actually use the tools consistently.  I hated taking their money, even though we were providing them with a good solution that had the potential to create huge value.

Flash forward to now.  Web publishing solutions are everywhere for free or for a very low cost.  But you are still not getting it.  It is not about the tools, it is about having a solid content marketing strategy.

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Advocacy that Rocks

Every once in a while, someone will do something that really rocks for me.

Melody Campbell, The Small Business Guru was the first person to post a comment on Chris Brogan’s 50 website post.

Traffic is flooding in and I just have to say THANK YOU to Melody.

Also, check out the post.  It is much newer than mine and has some interesting things on it.

O! Blogger

o-blogGreat reading – just in time for the snow (here, at least.)  I copied this list, which is a meme (something people are passing around) from Servant of Chaos.  The list is called O! Blogger and people are posting it all over.  I found some new blogs to read right away.

Feel free to add a few and copy it to your blog.

  1. 100 Bloggers
  2. 37 Days
  3. 3i
  4. 43 Folders
  5. A Clear Eye
  6. A Daily Dose of Architecture
  7. The Agonist
  8. All Things Workplace
  9. All This Chittah Chattah
  10. Angela Maiers
  11. Antonella Pavese
  12. Arizona High Tech
  13. A Writer’s Words, An Editor’s Eye
  14. Badger Blogger
  15. Bailey WorkPlay
  16. Being Peter Kim
  17. Brett Trout
  18. Best of Mother Earth
  19. Beyond Madison Avenue
  20. Biz and Buzz
  21. Bizhack
  22. BizSolutions Plus
  23. Blog Business World
  24. Bloggers Showroom
  25. Blogging for Business
  26. Blogher
  27. Blog Till You Drop!
  28. Bob Sutton
  29. Brain Based Business
  30. Brains on Fire
  31. Brand Autopsy
  32. The Brand Builder Blog
  33. Branding and marketing
  34. Branding Strategy
  35. Brand is Language
  36. BrandSizzle
  37. Brandsoul
  38. Bren Blog
  39. Business Evolutionist
  40. Business Management Life
  41. Business Pundit
  42. Business Services, Etc.
  43. Busy Mom
  44. Buzz Canuck
  45. Buzz Customer
  46. Buzzoodle
  47. Career Intensity
  48. Carpe Factum
  49. Casual Fridays
  50. Change Your Thoughts
  51. Chaos Scenario
  52. Cheezhead
  53. Chief Happiness Officer
  54. Chris Brogan
  55. Christine Kane
  56. Church of the Customer
  57. Circaspecting
  58. CK’s Blog
  59. Come Gather Round
  60. Community Guy
  61. Confident Writing
  62. Conversation Agent
  63. Converstations
  64. Cooking for Engineers
  65. Cool Hunting
  66. Core77
  67. Corporate Presenter
  68. Crayon Writer
  69. Creating a Better Life
  70. Creating Passionate Users
  71. Creative Think
  72. CRM Mastery
  73. Crossroads Dispatches
  74. Cube Rules
  75. Culture Kitchen
  76. Customers Are Always
  77. Customer Service Experience
  78. Customer Service Reader
  79. Customers Rock!
  80. Custserv
  81. Craig Harper
  82. Daily Fix
  83. Dawud Miracle
  84. Dave Olson
  85. David Airey
  86. David Maister
  87. David S Finch
  88. Design Your Writing Life
  89. Digital Common Sense
  90. Director Tom
  91. Dipping into the Blogpond
  92. Diva Marketing
  93. Do You Q
  94. Duct Tape Marketing
  95. Empowerment 4 Life
  96. The Engaging Brand
  97. Essential Keystrokes
  98. Every Dot Connects
  99. Experience Architect
  100. Experience Curve
  101. Experience Matters
  102. Extreme Leadership
  103. Eyes on Living
  104. Feld Thoughts
  105. Flooring the Customer
  106. Fouroboros
  107. FutureLab
  108. Genuine Curiosity
  109. Get Shouty
  110. Glass Half Full
  111. The Good Life
  112. Great Circle
  113. Greg Verdino’s Marketing Blog
  114. Hee-Haw Marketing
  115. Hello, My Name is BLOG
  116. Holly’s Corner
  117. Homeless Family
  118. The Idea Dude
  119. I’d Rather be Blogging
  120. Influential Marketing
  121. Innovating to Win
  122. Innovation Feeder
  123. Inspiring & Empowering Lives
  124. Instigator Blog
  125. Jaffe Juice
  126. Jibber Jobber
  127. Joyful Jubilant Learning
  128. Joy of Six
  129. The Kaiser Edition
  130. Kent Blumberg
  131. Kevin Eikenberry
  132. Learned on Women
  133. Life Beyond Code
  134. Lip-sticking
  135. Listics
  136. The Lives and Times
  137. Live Your Best Life
  138. Live Your Inspiration
  139. Living Light Bulbs
  140. Logical Emotions
  141. Logic + Emotion
  142. Make It Great!
  143. Making Life Work for You
  144. Management Craft
  145. Managing with Aloha
  146. The M.A.P. Maker
  147. The Marketing Excellence Blog
  148. Marketing Headhunter
  149. Marketing Hipster
  150. The Marketing Minute
  151. Marketing Nirvana
  152. Marketing Roadmaps
  153. Marketing Through the Clutter
  154. Mary Schmidt
  155. Masey
  156. The Media Age
  157. Micropersuasion
  158. Middle Zone Musings
  159. Miss604
  160. Moment on Money
  161. Monk at Work
  162. Monkey Bites
  163. Movie Marketing Madness
  164. Motivation on the Run
  165. My 2 Cents
  166. My Beautiful Chaos
  167. Naked Conversations
  168. Neat & Simple Living
  169. New Age 2020
  170. New Charm School
  171. Next Up
  172. No Man’s Blog
  173. The [Non] Billable Hour
  174. Note to CMO
  175. Office Politics
  176. Optimist Lab
  177. The Origin of Brands
  178. Own Your Brand
  179. Pardon My French
  180. Passion Meets Purpose
  181. Pause
  182. Peerless Professionals
  183. Perfectly Petersen
  184. Personal Branding
  185. The Podcast Network
  186. The Power of Choice
  187. Practical Leadership
  188. Presentation Zen
  189. Priscilla Palmer
  190. Productivity Goal
  191. Pro Hip-Hop
  192. Prosperity for You
  193. Purple Wren
  194. QAQnA
  195. Qlog
  196. Reveries
  197. Rex Blog
  198. Ririan Project
  199. Rohdesign
  200. Rothacker Reviews
  201. Scott H Young
  202. Search Engine Guide
  203. Servant of Chaos
  204. Service Untitled
  205. Seth’s Blog
  206. Shards of Consciousness
  207. Shotgun Marketing
  208. Simplenomics
  209. Simplicity
  210. Slacker Manager
  211. Slow Leadership
  212. Socially Adept
  213. Social Media Marketing Blog
  214. Spare Change
  215. Spirit in Gear
  216. Spooky Action
  217. Steve’s 2 Cents
  218. Strategic Design
  219. Strength-based Leadership
  220. StickyFigure
  221. Studentlinc
  222. Success Begins Today
  223. Success Creeations
  224. Success From the Nest
  225. Successful Blog
  226. Success Jolt
  227. Talk to Strangers
  228. Tammy Lenski
  229. Tell Ten Friends
  230. That Girl from Marketing
  231. Think Positive!
  232. This Girl’s Weblog
  233. Thoughts & Philosophies
  234. Tim Longhurst
  235. Tom Peters
  236. Trust Matters
  237. Verve Coaching
  238. Viral Garden
  239. Waiter Bell
  240. Wealth Building Guy
  241. What’s Next
  242. Writers Notes
  243. You Already Know this Stuff
  244. Zen Chill

 Tags: O! Blog

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