Over the last year, we have really taken our focus away from Buzz Marketing and turned it towards lead generation with content marketing. Why? Because it is very measurable. It is a clear lead acquisition strategy that works and it has a great ROI.
But what if you want to do a Buzz Marketing Campaign?
There is absolutely nothing wrong with doing a buzz marketing campaign. These types of marketing campaigns can be very effective. The problem with trying to sell it is that people think that Buzz is the outcome. Actually, just like content marketing, Buzz Marketing must be the way that you drive prospects into the top of your sales funnel. And that means that before you launch a Buzz Marketing Campaign, make sure you have a great lead acquisition tool and proven sales process.
I know that buzz is way more sexy than talking about lead acquisition.
But proven results with great ROI are much better than lots of buzz and no money to show for it.
Honestly, I am just tired of all the different marketing terminology being created. Inbound Marketing, Content Marketing, Buzz Marketing, Viral Marketing, Social Media Marketing, Attraction Marketing….
Don’t fall in love with the wrapper. Build a sales funnel and find creative ways to help people find you and opt to become your lead because you are so nice and helpful. The only thing hard about this is shutting out the noise and clutter and focusing on results.