I have really wanted to start using WordPress MU because I keep getting more and more WordPress Blogs, both for me and for my clients.  However, I did not want to start out learning WordPress MU in the older version because I knew the upgrade was coming.

Would you like to know how geeky Marketer/IT Guys spend their evenings after their kids go to sleep?

I will be digging into WordPress MU 2.7 and seeing how I can bend it to my goals.  So fun!

I am copying that list below this post, but instead of rehashing the old blog meme, I think it would more interesting to start something new that integrates Twitter and Blogging.

So here it is: You may copy this to your blog and add 3-5 people that you think provide the most interesting experience combining blogging and twitter. If they are not active on both, do not add them to the list. Feel free to add yourself, but don’t be a dork and do it if you are not using both tools.

I would suggest you follow everyone on the list in Twitter (since they are all added because of being interesting)

The Z-List TwitBloggers

Add your favorites and pass it along

You may or may not want to copy the blow list as part of the post – your choice.

Originally Started by Mack

In fact, outside of becoming a regular guest on big TV shows and writing columns in a newspaper, I would say that it is the next best way.  And the blog can certainly land you those kinds of opportunities in the future.

Many people think they have to come up with new, creative articles for their blog every day.  Instead, you have to remember that the people that are reading your blog probably know less than you and are looking for insight into your topic.  All you need to do is demonstrate your knowledge on the topic by writing good, informative posts about thing you already know.  You may even find it a bit boring, but your readers will not.

By demonstrating your knowledge in a clear, professional manner, you will be building your visibility and personal brand.  The result will eventually be:

• Sales
• Invitations to speak
• Partnerships
• Job Offers
• Other writing opportunities
• And many other things

There are a huge number of opportunities to build your personal brand online.  However, if you want to build expert status, a blog is the best way to demonstrate your knowledge and expertise, coupled with email integration. (You want to build your list as well as build blog traffic)

Don’t get hung up on writing.  Just look around at what you are currently doing and write about it for someone that has never done that before.  Your blog will be packed full of valuable information in no time.  To demonstrate your knowledge you only have to be consistent writing the things you already know.

I actually was helping someone roll out a new blog and they wanted to post a lot of promotional things. They could not quickly grasp that the blog posts should be more conversational and less promotional, yet never forgetting that there was a goal.

Then I used the analogy that websites are formal business attire, and blogs are business casual.

She got it right away.

Business Casual in the land of blogs means:

1. Letting people get to know you without disclosing your party behavior.
2. Talking about topics without selling.
3. Creating a give and take, less formal way to communicate.
4. Putting a face on the stogy business identity.
5. Showing real people’s success are behind the business.

Your business blog should be business casual to be effective.