Did you know that the Buzzoodle Inbound marketing tool actually has three levels, and the upper two levels include a blog writing service?
While inbound marketing is probably the most effective and profitable marketing that I have ever seen, it is also one that does not always pay off – usually because the business thinks it can write articles regularly, but they fail to make it a priority and end up with little in the way of lead generation.
That is why we added the blog writing service to the program. It does not mean that you will not want to do any of the writing yourself, but it means that if you get busy for a while, you can be sure that someone is writing on your business blog and getting you results, even if you are focusing on something else.
If you buy a content marketing/inbound marketing solution from anyone, remember that it is not the software or the website that gets results, it is the regular production of high quality content that your target market will find valuable.
A blog writing service is essential to make sure you have the consistency and focus to produce your blog articles that will generate leads for you.
A Blog Writer is one of the best things your business can do with a virtual assistant.
However, blog writing skills are as diverse as hiring someone that is in construction.
Do you need a handy man to repair your shed? Or do you need a construction crew to build your garage?
Blog writing is just as diverse. Before you start shopping for a Virtual Assistant Blog Writer, begin by understanding what your goals are. Here are some possible goals for a business blog.
- Provide news and industry information – people come back frequently to the blog.
- Get great search engine traffic for your keywords and generate leads.
- Lock down additional slots in search engines to control your brand identity better.
- Create buzz and linking to the blog with great link bait articles.
All four of these are good goals, and they can all happen to some extent, but it is a lot of work to do these things well. For example, if you want good keyword written blog posts, you need to do research, measure the results you get and maybe do minor rewrites over time to improve performance.
Writing good link bait articles could take days of research and writing. You would not expect a cheap blog writer to be able to produce that kind of article.
What are your Blog Writing Goals?
To get the most out of hiring a virtual assistant that is a blog copywriter, you need to understand what the goals are and craft your interview questions accordingly. Here are some sample questions.
- What tools have you use to do keyword research before writing a blog post?
- What is your strategy for writing headlines and explain why?
- Show some examples of link bait articles you have written. (You can then measure the number of links to that page to see how successful it is)
- Send me a link to a post you wrote that had target keywords and tell me what those keywords are.
- How do you handle writers block?
- How do you work? If I want 10 blog posts per month, how would you produce them?
These blog writer interview questions are going to eliminate 90% or more of the potential writer (unless they are trying to BS you) because most blog writers are not writing with a clear strategy and do not know how to do many of these things effectively. They see blog writing as just writing a few paragraphs to keep the blog current. That is fine if you are not expecting much out of the blog, but you can get better results with a blog writing strategy and serious writing with a trained professional.
Once you hire a good virtual assistant blog writer, be sure to pay them well and treat them very well. While there are lots of virtual assistants available, getting one that is a good blog copywriter that can produce great results is very special.
I got my copy of Traffic Secrets 2.0 yesterday and stayed up until 2AM watching some of it.
So far, so good. John Reese did a nice job.
He stresses that the only way to be successful online is to build a content factory. I am not talking in a spammy, crappy content way. You need to publish good stuff all the time to own more of the internet and get better results.
That is why you need to work with blog writers, such as our Virtual Buzz Assistants.
Since there is no cost to you for submitting your project, why don’t you run over there and request someone to set up a blog for you and start writing content on a regular basis for you? Everyone currently in our network understands blogging and some of them are hungry for more work.
Some of them are also maxed out – so I would suggest you not wait too long. 4-5 new projects may be all that it takes to max everyone out for a bit.
Submit Virtual Buzz Assistant Project
A good blog writer is able to write an interesting, informative blog post that has a organic search engine goal as well as being people friendly.
A cheap blog writer is someone that will produce blog content quickly to keep the blog fresh.
I suppose there are some good, cheap blog writers out there – but I have never met any. It is not so much because you cannot be cheap and good, but more because a good, effective blog post is going to be a great resource. Not a quick post about something in the new and something common sense.
Want to know more about the differences, read cheap blog writer on the Virtual Buzz Assistant blog. Ultimately it has less to do with the blog writer and more to do with your goal and budget. Great content takes time.