Having a blog with little or no visitors at all? Seriously, it is not surprise to see that there are many blogs are read only by the owner’s friends and families. The Blogsphere, after all, is a crowded place that’s full with competition. In fact, there are more than 130 million blogs indexed by Technorati since year 2002 and the figure is still growing.
Apparently, it takes a lot more hard work to own a successful blog that stand out from the crowd. Besides creating valuable blog content, bloggers nowadays are required to learn more in Internet marketing as well as search engine optimization (SEO) as these are the basic methods to expand readership.
Nevertheless, not every blog needs an SEO expert. Most mom and pop blogs, in fact, can achieve huge improvement with some simple SEO efforts. For instance, here are 9 simple ways you can improve your blog SEO scores.
1. Be a big fish in a small pond
The first thing to do in SEO is always keyword research. Get to know what the users are searching in your niche, learn your competition, and come up with a list of targeted keywords.
Smart bloggers avoid direct search engine competition with big players. Instead, they go for long tail keywords with moderate search volume and low competition.
2. Pick a keyword-rich domain name
A domain name is where blog readers start to know you. It should memorable and contains your primary keyword.
There are lots of examples proving that a keyword-rich domain name helps a lot in term of SEO. Blog ranks high for certain keywords just because the words are in their domain.
3. Focus on one to two keywords on each page
It is almost impossible for a webpage to rank high for 15 – 20 different keywords. Hence, it’s wiser to create several posts/pages and optimize each of them for a small number of different keywords.
Say that you are running a financial blog and wish to rank high on a series of technical terms like MACD, EMA, and RSI chart. The best way to do so is to create a different page for each of these terms and build different incoming links to these pages.
4. Customize your title tags
Title tags are the most important on-page SEO factor but yet most blog platforms emphasize so little on the issue. Most blog platforms use post title as the title tag and that is certainly not good enough. Title tags should be handcrafted independently and it should be more than just your blogpost title.
I am not sure with other blog platform but in case you are using WordPress, there are a few plugins that allow you to customize your title tags. Stephan’s SEO Title Tag Plugin (http://www.netconcepts.com/seo-title-tag-plugin/) for example, is a good one to go with.
5. Use heading tags wisely
Heading tags (<h1></h1>) is another tags that are misused by most bloggers. I am not sure why but most blog theme designers like to use heading tags for sidebar titles. These heading tags are used on irrelevant words like Categories, About, Archive which offer zero SEO value.
To make sure your blog do well in term of SEO, such heading tags must be alternated. You can modify your CSS and quit using heading tags at your sidebar; or you can insert targeted keywords into your sidebar.
6. Make your blog reachable
Don’t do silly mistakes on robots.txt, don’t fool around with your site navigation; always have a link to your achieved posts; make sure your blog has a XML sitemap. All in all, make sure your blog can be easily crawled by search engines.
We want the bots to index deep and wide on your blog content. So make sure you provide enough roadways for the spiders.
7. Proper optimized internal links
Interlinking your own blogposts is not enough. As you already know, search engines (Google especially!) pay a lot of attention to links and both of your internal and external links count.
You only have control over internal link thus that’s the least you can do with linking. Make sure your internal links are filled with descriptive keywords and avoid using anchor texts like “click here” and “read more” that are meaningless to search engines.
8. Be consistent
Posting consistently improve your blog creditability and expand readerships. More over, it increases the number of pages indexed in search engine’s database and in turn, increases the probability your blog to be found by searchers.
9. Build links
You need incoming links as much as possible. Trade, beg, buy, or even steal links from websites or blogs related to your blog. There are various ways how you can build links – writing guest post, directory submission, blogroll exchange, link trades, forum signatures, and text link ads are some of the common known methods – some of these methods contain risk of being filtered by search engines while some do not.
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This guest post is brought to your by Jerry of Web Hosting Secret Revealed. Jerry inspects and reviews web hosting companies based on his own usage experience. Readers looking for honest hosting advice are recommended to read further at his blog.