Content Marketing Channels

Storified by Ron McDaniel· Tue, Apr 09 2013 02:35:21

They are both good.  It depends on your tolerance for outages.

The cheaper host I refer is Bluehost, which I have used for many years.  They are good.  They have very good tools and they are cheap and dependable to a point.

Next, some clients want things on the cloud.  For those people I suggest Rackspace Cloud Sites.  It is the best Cloud Hosting solution and has great support.  I rarely have an outage on Rackspace.

Rackspace does take a little longer to set up a site on because they do not have the automatic tools.  However, their support is so good you may want to consider them for the high value sites.

Both are good, and for the money I use Bluehost for many of my sites.  But for a small group of important sites and client sites I use RackSpace.

Warning:  If someone offers to host the server on a machine they own, do not fall in to this temptation.  It is simply not worth the risk to host with a small, local hosting company.

I hope this saves you a bunch of headaches in the future.

However, many people really do not want to learn how to build lead generation sites.  Instead, they just want someone to build them for them, write for them and produce high quality, targeted leads.

Recently we started offering just such a service.  For those people that want to focus on their business and not get involved in the “how” of lead generation, you can now visit our main site, Buzzoodle.com.  Buzzoodle is a lead generation company that offers several options.  You can work with them on developing your custom lead generation website or you can lease a lead generation website from them and not worry about the details of writing, back linking, SEO, mobile marketing, social media and more.

Inbound Marketing techniques for lead generation have been shown to have a drastically lower cost per lead compared to outbound marketing techniques such as direct mail, telemarketing and trade shows.

The upside of Inbound Marketing is the lower cost and the quality of the lead.  The downside is that it does take time to develop and strengthen over time and also does not work equally well for all products and services.  If you have a product or service that people do web searches for or that they research before buying, then Inbound is going to work better for you.  However, a good side effect of any Inbound Lead Generation program that Buzzoodle does is that the effort produces great backlinks to your main company website and that will increase search ranking over time in a very ethical and positive way.  So lead generation and SEO go hand in hand in the Buzzoodle services.

To find out more about this service please visit www.Buzzoodle.com

However, Google Plus may be different.  I have been in it 48 hours now and I really enjoy Google Plus.  It is cleaner and simpler than FaceBook, although it lacks a few things I would like moved over from FaceBook.  And unlike twitter, Google plus is not as easy to spam which means it actually has somewhat interesting information in it.

I find it nice to be starting over and building up a great list of interesting people from scratch.  Of course I am adding the people from other networks to my Google Plus account too, but I am also looking to meet new people and use it much more collaboratively than the other things from the past.  I’d had high hopes for Google Wave to be a great tool for social collaboration, and that did not work out.  I think Google Plus has a lot of promise in this area.

Also, lead generation with Google plus will be achievable because people are actually paying attention and interacting more on Google Plus than they do in the other networks.  It seems to combine the best of Twitter and FaceBook and does some new management things that make it a really great tool.

I suggest you check out my profile on Google plus and add me to a circle so we can stay in touch.  I am really going to make that my Google Plus about higher quality content than the other networks which I mostly automate.

The beauty of this is that it levels the playing field.  WordPress itself is Opensource and fr.ee.  Hosting on a host like Bluehost is less than $6 per month.  Writing is often easier for the solopreneur because the major corporations have such strict compliance issues.

The blogging software itself performs better in search engines than anything you can buy if you spend a few minutes configuring some plugins and settings.  It generates leads through ranking higher in search than other types of websites.

What people do not realise is that most blogs do not have many repeat visitors.  In fact, more than 75% of a blogs visitors are via search on any given day and they will only visit once and never return.

This means if you do not convert them to a lead, you have lost them.

It also means that they are not reading your posts every day.  It is fine if you write on the same topic regularly, because no one will read the back articles anyway.

WordPress also has some built in features you will never see, but none the less they are working for you.  RSS and Pinging are letting other sites know what your site is doing and it lets search engines know that you are ready to have them come and index the site again – pumping up that traffic.

Tagging is another powerful feature.  When you tag with keywords you have identified as high value, you will rank higher for those keywords.

And finally, if you integrate a good call to action or lead capture strategy, a decent number of people are going to give you their information and become a lead for you.

You can use WordPress to develop your personal brand, sell affiliate products, build your list or generate leads for your CRM.  It works great with any of these.  If you want to get videos and tools to help you do this better joing Buzzoodle.com and jump start your success with WordPress.

Why?  Well watch this video and see how their logic went. As a side note, this is what happens when a programmer is asked why the main website is not performing well – they blame the other site on stealing. Not cool.

Let me give you an example of how targeting people is better than targeting organizations, at least for the online marketing group.

If I target small business, I might want to sell the small business owner on a particular service or product that will help their business grow.  The problem is that the small business owner is often frustrated that things have not gone as well as they had hoped when they started the job and they are jumping from thing to thing trying to figure out what works best to simplify their business.

On the other hand, if I target the frustrated small business owner as a person, I might offer them something entirely different.  They know the ups and downs of business and they are now ready to build multiple revenue streams.  They invest in their own personal development and would welcome information on how to expand what they are involved in.

This is a much stronger connection because I am talking to the person.  I am tapping into their hopes, dreams and frustrations.  I am helping them get closer to the ideal image they have of themselves.

They might take the knowledge or product and put it to work in their small business, but they also may launch something else to create multiple streams of revenue.  And they are less likely to give up on the product or service because it becomes part of their identity, not just a tactic they are using to see if it works.

So if you are one of the countless people targeting the “niche” of small business, rethink how you can connect to people and grow your business.

It is a fairly detailed summary of seven of the most common online lead generation strategies.

Also, it has a FaceBook discussion at the bottom so that we can learn from each other about what works when it comes to online lead generation.

If you have a moment, visit the page and let me know what you think.  Also, please like the page as that helps us build the discussion and attract more people that are interested in online lead generation.

I look forward to meeting you in the lead generation discussion.

She knew what she was doing, but was frustrated at the speed of filling her down line.

There was only one glaring flaw I noticed in her strategy. She was too focused on her product and now focused enough on building her community.

What I mean is this. She was driving her network marketing leads to her network marketing landing page instead of getting them on a list and then offering them a variety of options.

By building the list, you will be able to offer different network marketing products to people and let them by into the one that appeals to them the most.

You can also make money offering your network of people various tools to help them market their network marketing business.  This could really boost your income.

When you are doing lead generation for your network marketing produce, add the extra step in your lead generation system to add them to an email list and build a relationship with them that will be far more profitable down the road.

I have tested different price points for Buzzoodle Lead Generation in the past, and found that the $67 is more profitable than the $47 pricing model, for example.

However, I have never tested a truly low (below $10 per month) price and I have decided to run a short experiment on that.  So head on over if you would like a complex system of blogging tools, SERP reporting and link building built into one software package.

Now this price is only going to last two weeks and then I will move it back up to $67 most likely.  However, those that join during this special will keep the lower price.

I know more people will join, but what I am measuring is the number of people that stay in the program and actually use it.

Because our lead generation system does take some effort and takes time to build up, many people give up within a month or two.  However, by minimizing the monthly investment I want to see if they stick to the system longer to the point where it becomes wildly profitable for them.

I am posting this in March 2011 and if you are reading this later on, chances are the pricing special is gone but go over and see what we decided to make it.

Now for some people, a simple and cheap lead capture form is all they need and to those people I recommend aWeber Autoresponder.  Now keep in mind, it is better to use a good CRM like Salesforce or InfusionSoft, but if you need a cheap lead capture system and you want to maximize your investment, you cannot go wrong with aWeber.

Now you may wonder why not a free lead capture software solution, which is possible with a WordPress lead capture plugin.  You can go that route, for sure, but for a small monthly fee you can use the aWeber Autoresponder to build nicer forms, capture any data you want, get great reports and schedule follow up emails with your new leads.  This last point is so important.  If you can automate your sales process you will be more productive, sell more and work less.  Sounds good, right?

So go check out aWeber and if you really have to, use a free lead capture software solution but as soon as you can, make the switch to something that is going to get you better results.