Frequently people want to buy a lead generation tool.  What they do not often understand is that it takes more than one tool to build an effective lead generation strategy.

And it is not the same for everyone.  If you want B2B lead generation you are going to invest in a great CRM that is going to help you follow your sales process from initial lead to final close of the sale.  And that could take years to happen.

On the other hand, you may just want to grow your email list and sell affiliate products to those people.  Getting people on your email list is lead generation as well, but does not require the same tools.  In that case, a simple autoresponder will do and will make you money.

What other tools can you use for lead generation?  You can build a lead generation website and use it to attract people that are doing searches and convert them to leads.

You can do keyword research with a great keyword research tool.

And you could use social media and other tools to attract more people into your pipeline of lead generation and sales.

Then there are many specialty products.  Simple things link WordPress plugins and custom tools and exit scripts that can all contribute to successful lead generation if they are made part of the strategy.

I like to tell people that it is never done.  Even if one site becomes a finely tuned lead generation producer, then it is time to set up another site with a slightly different niche market.  There are a lot of tools you can use that can help but do not feel like you need them all at once.