Business Blogging Software Update

February 5, 2010 | Leave a Comment

One of our main offerings is using customize business blogging software to generate more leads for clients.

For most of our clients this has been very successful.  Probably the biggest challenge is helping clients understand that business blogging is a content marketing strategy and content marketing is not the fastest way to get new clients.  However, it has great long term value.  It is an investment in a long term lead generation strategy.

We have a huge update coming to our business blogging software very soon.  I am already using some of the new tools myself, but I am very particular about releasing it before it is ready and fully tested.  The new blog software will integrate with Wordpress installs so clients will be able to get the best of both worlds.  Wordpress is the industry standard not only for blogging, but also for great search engine ranking.

But if you give back-end access to people, they get overwhelmed and it intimidates them.

So imagine a back end that is full of training, article templates, article writing tools, linking tools, analytics, keyword targeting, social media integration and even includes writing services.  Plus we will be adding lead capture for those clients that are not using their own CRM or Lead Capture solution.

We only have one goal.  Build a content marketing strategy and tool that makes it easy for clients to attract and generate leads but does not require the client to become knowledgeable about Internet Marketing, Blogging or Social Media.

If you are interested in finding out more about our business blogging software, feel free to contact me for a demo.

Posted by Ron McDaniel | Filed Under Blog 

Social Media is not a Short Cut

February 1, 2010 | 3 Comments

I run into a lot of people that want social media marketing.  Of course, I enjoy this space but I am very honest with people - social media is not a short cut.

Let me explain.  All too often, people want to do social media because they think it is easier, cheaper and faster than going out and manually building up relationships with their target market.  They think that they do not have to do other forms of marketing and outreach because social media will cut right to the results.

Of course, nothing could be further from the truth.  Social media will help you be more successful and faster, as part of a much broader marketing effort.  You have to know who your target market is and you need to not only approach them via social media, but also in the traditional ways.  Things like cold calling and networking may not be your favorite thing, but talking to someone on the phone or in person is still powerful.  Connecting to someone on facebook is not a substitute.  It is just an additional way to leverage the relationship building.

Posted by Ron McDaniel | Filed Under Blog