Wednesday I am doing a Buzz Marketing presentation at the Cleveland AMA.  This is my second time speaking there, and it is an great, professional group to go talk to.

They are billing me as a Buzz Marketing speaker but I tend to think of myself as an Internet marketing speaker – or a lead generation speaker.  I am kind of tired of everyone jumping on the social media bandwagon and talking about the advantages of connecting with the audience with social networking sites.

Instead, I now talk about how to build sites and techniques to attract the right kind of people – potential buyers – and how to encourage them to take action.

The tricky thing about the AMA presentation is that I will be discussing Buzz Marketing because that is how they promoted me.  The good news is that customer generation is all about building a content and sales funnel, and Buzz Marketing still helps you attract more people into the beginning of your sales funnel.  So it is still relevant.

I just hope that people do not come expecting for more of a PR and Buzz spin.  They might be disappointed with the emphasis put on measuring and tracking ROI on content and Internet marketing strategies.