Measuring Buzz Marketing results is all about proper lead generation strategies and having a sales process.

All too often, people want Buzz Marketing and they think that if there is a lot of buzz, things will just happen.

Sometimes that may be true – but more likely you willl generate some interest that will quickly fade and result in little actual ROI.  However, if you craft a lead generation technique and then use Buzz Marketing to enhance the exposure of your lead capture tool, you can show a huge ROI.

What this means is that you are not doing a Buzz Marketing Campaign unless it is part of a well crafted sales process.  Buzz Marketing and Social Media are great for getting people to come to the top of your sales funnel and peer down.  But unless your sales funnel is good at generating leads and following the sales process through to a transaction, you are going to be spinning your wheels trying to grow your business on casual interest and no clear outcome.

To counter this probelm, work first on perfecting your lead capture and sales process.  You can use something like aWeber to capture information and build a list.  You can get a CRM and build a better sales process.  There are many, including SalesForce, Zoho, vTiger and SugarCRM.  I personally have used all of these and currently use SugarCRM on Bluehost and used oDesk to hire a programmer to set it up for me.

Set up was under $200 and monthly is less than $10.  Not bad to get a tool that is helping me grow my business very fast.

Lead Generation and Sales must be your first focus if you are looking for ways to increase revenue.  Get those processes well defined and proven, and then invest in Buzz Marketing, Viral Marketing or any other interest creating technique you want.