Small Business Speaker
I do not think of myself as a Small Business Speaker. But I am a Marketing Speaker that has a strong appeal to small businesses and non profits. Sometimes the market chooses what you are more than you do.
So as a small business speaker, I am presented with a variety of challenges.
- Small Business is too wide a category.
- Small Business Owners are too pay much attention online.
- An individual small business is unlikely to bring in a small business Internet Marketing Speaker.
- Many events have cut back due to economy.
So with that, I have launched a serious effort to attract more speaking opportunities via my personal marketing speaker website and I am using Buzzoodle’s lead generation engine to build visibility.
This is the first time I am really focusing on the web for speaking leads and I have high expectations, because without trying hard in the past I have done rather well.
I know a lot of speakers and small business owners read this blog, and we have already signed up 5 speakers for their own lead generation engines – so this is going to be a hot area for us. I will update this blog on future progress.
Lead Generation Resources
I’m looking forward to what happens. Speaking is something that I’m really interested in doing, especially with the small business market. But, you’re right, they are more difficult to reach sometimes. So, you have to be as innovative as possible to get your message in front of them.
I wonder if this means that you have to start creating your own informal events that don’t require a big budget? Have you tried anything like that before?
Hi Jeff.
I have done that before – and I have done some big events as well. Most of my speaking comes from Word of Mouth and referrals after another event. That is great, but you need to always be building your lead generation strategies to expand.
Looks like a good lineup of speakers and I like the local & small business focus. Will any of this be broadcast online or recorded for later viewing.