Tomorrow (Saturday, June 12th 2009) Facebook is launching a feature so that you can have an easy way to forward people to your profile with a username.  If you have a common name, you want to be ready to grab yours tomorrow before and of your competition does.

I honestly think that not having that in place years ago greatly reduced their impact and audience.  Is FaceBook still huge?  Yes.  But, while I always refer people to my Twitter Account and LinkedIn Account – I never refer them to my FaceBook account because it was too hard.

It will be interesting to see how this changes thing.  I know I will have my button up as soon as I grab the name.

PS:  As an aside, I just went to an event that I found in FaceBook that had 100′s of people at it – and the people I met said they found it through FaceBook as well.