This article is not what you think.  You saw the headline and thought I would talk about how to do marketing for educational products.

Instead, let me use a moment of your time and ask you a question you may have never thought about before.

Can Marketing Change Education?

Marketing is all about making a human being take action and buy something because they believing in an outcome.

Marketing sells makeup that makes you believe you can be more beautiful.  Marketing sells cars that make you seem more successful. Marketing makes you believe you can lose weight.  And really, belief is a big part of the battle.  If you do not believe you can do something, you are not going to do it.  If you do believe it, and you keep at it long enough, your odds are significantly higher of succeeding.

So can marketing make kids believe they are all good at math?

Could marketing techniques be used to make a school of normal kids believe that they are in fact all gifted students?

What would happen if we marketed learning to students – not the purchase of learning, but the act of learning?

What if our most talented sales people became teachers and sold the kids on how brilliant each one is?

What if teachers became required to take sales training courses – how to sell concepts to adolescence?

Not only would students learn more, but they would have a different level of enthusiasm about the future and they would better be able to sell their ideas in the future.  Huge.