About 9 months ago, a client of mine – who’d been a great client for a long time – decided it was time to try something new and they went with a big SEO firm.  Real SEO Experts!  About 5 times the cost that he was spending with me.

Today I had the chance to catch up, and it was a fun talk.  It turned out the stuff we set in motion for him right from the beginning did exactly what we said they would do – they got stronger over time and are now making him very nice money.

The SEO Expert Firm?  Fired – and he said it was a huge waste of money.

Don’t get me wrong, SEO is great and there are some wonderful companies out there.  But SEO is not about 5 pages of your site – it is about great site architecture and producing good content that auto-optimizes itself.  Buzzoodle now exclusively sets up sites to do just that – see seo for lead generation.

SEO is definitely not easy and not fast.  There are a lot of people that claim to be an SEO Expert.  What you may need is a great publishing solution, more so than an SEO expert because the expert will fix up some pages and (hopefully) produce some great inbound links, but that is not a replacement for publishing good content in an optimized system.  Look at all your options before making a decision.