Will a typo hurt lead generation?

Obviously the answer is yes.  However, it is not as simple as saying your lead generation efforts are getting killed by typos.  The color of your headline or one, perfectly spelled, grammatically correct word can kill your lead generation.  There are many factors that effect if someone buys from you or surfs away.

For this reason it is important to test and retest all of your marketing.

Typos, even the smallest of errors, turn some people away but not others.  A certain number of people will be turned off by a typo in your marketing depending on your target market.

Some people may say actually connect better with you because they are prone to make mistakes too.  (I am not advocating typos.)

When you are regularly blogging and writing content for blogs and websites, you know you will sometimes have a typo in there unless you are really talented at being your own editor.

So what should you do?

One safe way to get the get the best of both worlds is to have your website very polished and spell-checked by editors.  Error free and not updated too frequently.

On the site have a blog on a different domain or a sub-domain that is away from your main sales website.  The blog is a great lead generator but has a more personal feel and is used to drive people over to the main website to close the deal.

Some people will argue that even the blog should not have errors and I agree in principle.  However, the practical reality is that given the difficulty of producing regular content, it may be better to be careful, but not too careful, since you need to get information out there.  And sometimes a typo that is the same kind of misspelling a prospect might make will produce surprising results (Again, not advocating it.)

Ultimately, people are too diverse to make one broad statement.  Some people will not do business with you for the slightest error while others that are active in social media and blogging may not even think twice about it.