Are you worried about Email List Unsubscribes?

Here is the trap you might fall into.

1. I don’t want to email the email list because some people might unsubscribe.
2. I don’t want to sell anything to my email list because some people might unsubscribe.
3. I cannot email my list more than once a month because they might unsubscribe.
4. I need to give incredible value in each email or my email list members will unsubscribe.

The reality is that people join a list fully knowing that you will also try to sell something.  They know that they can probably unsubscribe and they will if they get too many emails or get annoyed with your message.

However, would you rather have a email list of 100 people that buy things regularly for you, or an email list of 10,000 people that just delete your message.

I am not saying to be irresponsible with your email list.  But also do not be afraid to use it and do not take unsubscribes personally.