If you enjoy marketing on the web, you might be tempted to start a blog about marketing, social media, twitter or some other passion you have.  Don’t!

Here are seven reasons you should not start a marketing blog.

1. A broad marketing blog has no appeal except to other marketers (and probably not even them) – it is not specific enough.
2. Too much competition for general marketing blogs
3. Does not address people’s specific marketing needs.
4. Marketing as a topic is constantly changing, to stay relevant is a full time job.
5. Very difficult to not be a ME TOO marketing blog.
6. Clients do not care about marketing – they are looking for people to solve their marketing issues, not wax poetically about them.
7. Niche topics get great traffic – broad topics like marketing just do not perform well.

Of course, there are always exceptions to this rule.  Chris Brogan does a great job.  But most people that I know that write about marketing find it a good exercise but do not get big benefits.  Worth doing, yes.  But don’t get your hopes up.

Recently I set up a very specific niche blog for a client that targeted a good set of keywords.  It seemed very narrow to me, but he was not in a hurry to have readers.  Two weeks later and a brand new domain with 3 articles on it, he got 2,500 unique visitors.  The lesson of this story is that you should not write about what everyone needs and can already find, you should write about what a small group needs but cannot find.