I don’t know about you, but I am getting way to many emails from Amazon in the past few weeks.  Obviously many retailers are hurting and after deleting several emails from Amazon today, I asked myself, “Is Amazon Desperate?”

I love email marketing and I do not mind getting emails.  However, there is a point where you start to loose people faster than the extra emails pay off.  I’d be curious to know if Amazon has had more people opt out of the lists this December.  Personally, I am just tired of people trying to sell me stuff.

If you are doing email marketing, are you noticing any changes?  As people try harder to sell and consumers cut back on purchasing, the amount of noise is going to go up, and if you are not careful, your list will shrink.  I read another eNewsletter this morning where the author said they’d dropped nearly 500 names in the last month.  She believed that it was more due to bounces because of people losing their jobs.  Makes sense.

If there is ever a time to put great quality into your email marketing, this is the time.  Your list in incredibly valuable, but if it starts shrinking more than growing, you will find that your business follows suit.