Comments on: Terrible Birthday Results

By: Rebecca Quinn

Rebecca Quinn — Sun, 28 Sep 2008 15:27:47 +0000

Happy Birthday Ron!
I am one of the 8% of the 50% who made the purchase. Your approach was fun, real (to those with kids) and your personality came through. It felt kind of like contributing to a good cause or taking a friend to lunch for their birthday, not so much like a sale or purchase.

And your offer was so reasonably priced it was a no-brainer. The information received is worth so much more. Then again, you always provide excellent information and great insights�at no charge. Probably why I was willing to trust you and buy from you. Seems like you give more than you sell.

Many internet marketers only show up when they are selling something, as you said. Delete. The rest seem to have gone the other route and each week they spend entirely too much time talking about their families, the weather, their vacations. I barely have time to keep up with family news like that, let alone from others. Delete.

Before this gets any longer, just want to say that I�m doubly glad I made the purchase now that I found out how you are spending the money! Great choices�family fun, clothing you need (big congrats on needing the new clothes) and a purchase you can use for family, personal and business. I will continue opening mail from you. Thanks for sharing your birthday with all of us and have a blast!

By: Stefani Tadio

Stefani Tadio — Sun, 28 Sep 2008 15:27:19 +0000

I had interesting (to me anyway) results from a recent email distribution. I was promoting a local art fair – and I accidentally (?) sent the email to my entire list, not just the local people. It was a happy accident that I learned from – so now I always do that. Not only did I immediately get an online sale but I heard from people that commented they enjoyed reading what I wrote and to please keep in touch. So even those that didn�t buy online or attend the art fair, are fairly certain to open my next email.

I started writing the email just to get some words on the paper, as a place to start. I could polish it up later. Words just spilled out (not too many!) because I was writing like I talk, just like I do on my blog. Just like you said, it was fun! No more laboring over just the right words, afraid I won�t look �professional�.

I can�t wait to send out the next one to see the response. Thanks for your words of advice. I thought your birthday email was a cool idea! Congratulations on your weight loss and happy birthday, Ron!

By: Ron McDaniel

Ron McDaniel — Sun, 28 Sep 2008 15:26:39 +0000

Thanks Stephen,

Marketing is fun when it is sincere and hell when you are trying to trick people. If you can create great products and great relationships, it really is just a lot of good fun.

By: Stephen Hopson

Stephen Hopson — Sun, 28 Sep 2008 15:25:53 +0000

Ron:

I�m not really into marketing much because I find there�s way too much hype but I enjoyed reading this about your email marketing experience.

You pointed out some pretty good tips, all of which made sense. I am usually leery of blantant sales letters with yellow highlighters and lofty claims. Those sales letters never convince me to buy whatever products they are selling.

But when you include a personal story like yours, it at least makes me somewhat more interested because now you�re tugging on my emotional strings. Very interesting.

I probably need to learn more about marketing but slowly – one thing at a time, you know? This article was a good start for me. Good job!