No, this is not a post about a blog that tells you how to dress.

I actually was helping someone roll out a new blog and they wanted to post a lot of promotional things. They could not quickly grasp that the blog posts should be more conversational and less promotional, yet never forgetting that there was a goal.

Then I used the analogy that websites are formal business attire, and blogs are business casual.

She got it right away.

Business Casual in the land of blogs means:

1. Letting people get to know you without disclosing your party behavior.
2. Talking about topics without selling.
3. Creating a give and take, less formal way to communicate.
4. Putting a face on the stogy business identity.
5. Showing real people’s success are behind the business.

Your business blog should be business casual to be effective.