Content Rich

by Jon Wuebben

I just received a copy of Content Rich by Jon Wuebben in the mail.  I read it nealy cover to cover the first day.

It is important to keep in mind that I also produce a bit on content on the web, so some of this stuff I already know.

But I believe that this is mandatory reading for anyone that wants to get more results from the interent.  I really wish that all of my clients would read this before I started working with them.  Then they would have a clearer idea of why we spend less time on blinking graphics and more time on killer content.

Jon does a great job of hitting all the key areas chapter by chapter.  He includes clear examples and it is fun to see how he works.  Personally, I think the one chapter he spends on blogging should have been a bit more comprehensive.  I strongly believe that there is a limited need to even have a traditional website.  A well designed blog will do everything he is mentioning, but he is still talking about blogs and websites like there is a big difference.

Content Rich boils down to this:  How do you write content that is good for people and for search engines, and what places should you publish the content.   If you are already a search engine guru, you will most likely not get a great deal more out of this.  But if your full time job is anything other than writing on the web in seo friendly ways, then you really must get this book and learn more about it.