The 5 Best Ways to Encourage Employee Marketing


Where are the majority of your new hires coming from? They should be coming from your employees. If not then this is one of your first signs that your employees aren’t happy. They aren’t spreading the word to their friends and family about how great it is to work for your company.

I’ve read that 60% to 75% of new hires are from referrals. I believe that the actual number might be slightly higher, but it all depends on the industry.

If your employees aren’t talking well about your company then you are losing out on the opportunity to create a culture that retains the best employees. And these are the employees who will treat your customers like superstars.  You want to take advantage of employee referrals because good IT people tend to hang out with each other as well as good sales people, accountants, and every other industry. We congregate with like-minded people.

I read an awesome interview of Zappos CEO Tony Hsieh over at Stephan Spencer’s blog. He was asked to share a bit of background about Zappos. His response was what I wish to hear from every CEO:

“Our #1 priority as a company is our company culture. We believe that if we get the culture right, most of the other stuff, including great customer service, will fall into place on its own. Long term, we want the Zappos brand to be about the very best customer service and the very best customer experience.”

Your company can create a culture that makes your employees want to tell everyone how great it truly is to work there. How do you do this?

  1. Make the atmosphere so much fun that they want to tell their friends, spouses, children, grandparents, and their neighbor.

  2. Create a design friendly atmosphere. We are visual creatures and all of us like to work in a physically pleasing atmosphere. So try adding new artwork or a new piece of furniture that’s a little weird to get employees talking to each other. When employees have common ground that spurs conversation they will find reasons to help each other succeed.

  3. Give your employees leisure time. Create a room where employees can hang out, not a lunch room, but a fun room. It can be filled with board games, healthy snacks and drinks, and don’t forget the music.

  4. Put in a slide from your second floor to your first. That’s if you have a 1st and 2nd floor and 15,000 extra dollars to make it happen. Okay, you probably don’t, but how about buying a Wii so the employees can do something else besides watching TV during their breaks. By getting employees to interact together you’ll help encourage friendships.

  5. When all else fails just ask your employees how to improve the work environment, then implement the best idea for the next two months. See how it goes then try the next best ideas. You’ll have to be open and honest with all of your employees, making sure they understand what you are trying to accomplish.

It’s up to your company to figure out a way to bring more fun, engagement, pride, and productivity to your work place. Now that you have some ideas, it’s time to create some employee buzz that gets around.

This is a guest post by Karl Staib

Karl Staib writes about unlocking and kicking open the door to working happy at his own blog: Work Happy Now!  If you enjoyed this article, you may like to subscribe to his feed or read one of his most popular articles, Why Every Company Should Appoint a Work Happy Manager.

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