Hopefully by now you are getting some visibility as an expert in your industry via your blog and other web resources.

One of my favorite things to do is be a part of someone else’s efforts.  This gets easier as all the other visibility stuff kicks in.

For example, I was invited to submit a contribution to an eBook on growing your business in a recession.

The author made it easy by asking specific questions so that I could hone my message and spend minimal time contributing.  He gets free content, I get buzz, plus he is allowing affiliates to get 65% of the sale.

Note a bad deal for me since it only took a few hours to think about the issues and write my portion.  And since this has gotten rave reviews from business owners, it is selling well and I am getting buzz and visibility.

So how can you do the same thing?  Here are several ways.

• Write a testimonial for something you like and send it to the company or person.
• Write a guest post on someones blog.
• Contribute to an ebook
• Contribute to a book
• Participate in a case study

When I get a testimonial, I love to promote it and the people that give it.  It really is a win/win.

This comes down to asking one simple question:  How can I encourage other people to market me?

It is easier than you think.