I was once at a great workshop where they discussed the business formula.  It basically broke down your business into some simple elements and said – If you increase your prices by 10% + Increase your number of customers by 10% + Decrease your costs by 10% you are going to have a very sizable jump in your income.

This same kind of formula works with Internet Marketing.

If you increase your traffic by 10% + increase your pricing by 10% + increase your conversion by 10% + create products with low or no delivery cost – you are going to be very successful.

This internet marketing formula breaks down for people for a variety of reasons.

• Zero Sales – 110% of zero is still zero.  Work on conversion or hire someone that knows internet sales.
• Too Busy – You get a couple of clients and are then too busy to keep taking new work – create easier products, outsource or hire people.  Keep growing the base.
•  Fear – Are you afraid to increase prices?  It depends on your market, but this is often overlooked as a source of additional income.  Test new prices and if it slows sales, use a coupon code or special offer to bring it back down.
• Delivery – You have to have a good way to deliver what you promised.  Your Internet marketing formula will break down if you are losing customers.
• Strategy – Internet marketing is a long term process.  Very seldom can you set something up and forget about it.  It takes continuous effort or eventually other people will take your traffic and visibility.  Need help?  Hire a virtual buzz assistant.
• Too tricky – don’t get too tricky.  Custom development of applications is expensive and should not be done without good reason.  A low cost WordPress blog with a little customization can yield huge internet marketing results with good writing.

Measure everything you do in terms of your custom Internet Marketing Formula.  Strengthen every area and watch your profitability soar.