I have been publishing this blog for years, trying to write good content at least a few times per week.

If it was not for the speaking and newsletter sign ups, I might have given up at some point.  Sometimes it seems like you are talking and no one is listening (probably because you are actually babbling, like I am doing now.)

So I felt a great deal of satisfaction today when I saw we are now the #2 expert site for the keyword “Buzz Marketing.”

The fact is, I optimize the site for the keyword but I do not try to go out and solicit links and things.  I hope people link to the site because of the great content, and I put my effort into that.

This blog holds a very steady 2nd page ranking for Buzz Marketing, but getting to that first page has not happened in a while.  And I do not know how long it will be before we are knocked back down, but for today, we are the #2 highest authority for Buzz Marketing.  (I am taking out that #2 site that is just a definition of buzz marketing)

The take away, if you want to go after a term that is fairly broad and competitive, is that you have to create an expert site and keep writing.  And in the future, that is going to be even more true.  It is well known that Google has started factoring in content freshness and expert status of sites.

That is why we formed the Virtual Buzz Assistant Network – you have to be passionate about writing in your industry, or outsource content creators to help you develop your expert site.  Tomorrow my ranking might slip – but my goal is not any given day, but the long term strategy of creating content that matters.