I had the chance to meet with a prospective client for our VA Network last week.   Nice person, but very unrealistic expectations.  They did not even have a website but they wanted to generate a bunch of registrations for an event in one month.  I had to tell her we could not help her with that, but we could help with a long term internet marketing strategy.

Virtual Marketing Assistants are the best option for many small businesses. They are a perfect solution that is not as expensive as hiring a marketing agency, but not as difficult as a business owner doing all the internet marketing activities.

The top reason that a Virtual Marketing Assistant fails is that small business owners just want them to do too many things – and have unrealistic expectations for the outcome.

A Virtual Marketing Assistant can help execute your marketing plan. But your marketing plan better be better than “go out and create buzz for me”. If you do not have a clue of where you want to start, you need to hire a Internet & Buzz Marketing Agency to help you craft your marketing strategy. Then you can hire Virtual Marketing Assistants to help you keep your strategy going month after month.

And you can do it all yourself. Anyone can do Internet Marketing themselves, but it takes a lot of time and willingness to continually learn, test and create great information.  Often a good VA will be your best option to truly stick to your plan.