Jill Lublin Questions & Answers for Buzzoodle – Jill has a new book about referrals.

Q: Jill, please tell us how you got into helping people build their
personal brand?

A: I got started because I was in the music business and discovered
that publicity and promotion was really my true talent and the
music business is so powerful because it’s all about branding and
imagine.  I worked for an underdog record label that didn’t have
large budgets.  We had to figure out very creative ways to gain
visibility.

Q: What roll does social networking now play in building exposure?

A: Social networking is huge right now in terms of promoting
yourself through the networks. I’m still a believer in the
traditional role of publicity to help build a brand.  People
still read newspapers, listen to radio and watch TV.

Q: If someone wants to start building their personal brand but only
can do it 30 minutes per week, what would you recommend as the
best things to do with that time?

A: I think they should write an announcement that specializes in
something good that’s happened to them.  Do that every 60 days.
Also look for trends that are happening right now and see if your
story can fit in.

Q: Tell me what would surprise me from your book.  I know  about
blogging, press releases, etc.  Do you have an unexpected secret
you can share?

A: The most obvious one is get back to Belly to belly marketing
which is about leveraging your circle of influence.

Q: What roll can a virtual assistant play in helping someone build
visibility when they are too busy?

A: A VA can stay on the phone and on the internet one hour per day
by creating desire in the community so you have more exposure in
the market place.  A VA can also facilitate in networking
opportunities because they connect with so many different circles
and clients.

Q: Can you give me an example of someone you have worked – along
with their success story?

A: Ryan Yee – Ryan is an instructional designer. He needed to get
noticed as an instructional design; that subject wasn’t
interesting.  I listened to his story, a story about being fired
from his job, about the fact that him and his wife were pregnant
with their third child on the way, that he had just bought a big
house with a big payment; and was unemployed.  I recreated his
story into him being a virtual office warrior, taking a VOW (The
acronym for being a virtual office warrior- never to work in an
office again).  That story got him into multiple national
magazines like Entrepreneur, Home Office Magazine, and multiple
daily newspapers, radio, and television. It also landed him a
book contract. Recreating a story is sometimes what will get you
your best success by using everything you’ve got.

Q: Who should buy your book and why?

A: Anyone who owns a business and wants to “Build your client base
and your business by making a name for yourself should by my
book.

Thank you for visiting with Jill today. We invite you to visit her on other days of the tour. For complete details about the tour and her full schedule, visit http://virtualblogtour.blogspot.com/2008/06/jill-lublin-author-of-get-noticed-get.html. For full details from Amazon, visit http://www.amazon.com/Get-Noticed-Referrals-Business-Yourself/dp/0071508279. Jill’s website is www.jilllublin.com .