Want to create buzz? 

Without a strong dose of personality and passion, it is a hard road to walk.

Today I was doing a speech someplace and the person I was sitting with before I went on was full of passion, energy and enthusiasm.  And he had a personality.

I mentioned he seemed to have everything required to become a speaker – and that would grow his business even more.

He said he’d given it some thought for quit a while, and that other people has suggested the same thing.  There was only one problem….

He is too committed to his family and church to take the time necessary.

So I asked him, “Why do you think you need to talk about copiers just because that is what you sell? Wouldn’t you server your mission better by speaking on behalf of your church, and at events you could take you family to?”

Sometimes something little like that can be powerful.  He did not need me to explain that it would generate sales anyway.  He got it right away.  When people like you are respect you, they want to do business with you.

YOU DO NOT HAVE TO COMMUNICATE ABOUT WHAT YOU SELL!

• Selling insurance does not mean you need to start an insurance blog.
• Selling copiers does not mean you need to speak about copiers.
• Being good at technology does not mean you need to write a technology book.
• Financial Planners do not have to do podcast shows about financial planning.
• And real estate agents do not have to spend 100% of their time showing homes.

How you make money may be one dimensional, but you most certainly are not.  Let your personality show and do things that you are passionate about.  The great relationships you have from your effort will pay off.