I do not think you should outsource your blog. And I do NOT think you should hire the cheapest writer you can find.

I do think it is possible to have a more steady stream of content if you outsource parts of it. I love blogging and I do not outsource it. Most businesses I know cannot keep it up regularly and they have to outsource it.

I always approach outsourcing as:

1) It will take a lot of effort up front on my part.
2) I am going after good, ongoing relationships, not one time projects.

I formed the Virtual Buzz Assistant network so VA’s could specialize in a few activities like blog writing and make a higher rate because they are worth it. http://virtualbuzzassistant.com

I hope that helps. Think of them as adding interesting news and such while you are still writing the meaty posts.

Your problem is probably more around cost. I know a very popular author (best seller) that said she does not write any of her books. She dictates audio and a team actually writes the book for her. I am sure it is not cheap, but she makes enough to justify it.

Perhaps I’m just unlucky, but in my experience you spend so much time checking the work of hired authors, you might as well do the work yourself. Guidance on how to get, manage and retain good cheap authors would be useful. Or is “Good Cheap” an oxymoron?