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Employee Evangelism vs Virtual Buzz Assistants

July 7, 2008

I have had a difficult dilemma over the years I have been advocating Employee Evangelism.  On the one hand, it is a great way to increase sales and visibility at no additional cost.  On the other hand, the cost could be huge if your employees spend all their time evangelizing and not doing their core job.

shama_pic Shama Hyder did a research study on Twitter and the results are unfortunately in favor of not doing Employee Evangelism.  While twitter can be a great tool for marketing, it is also a great way to procrastinate and escape from the daily grind.  I have to admit that I expected that.

I also see a huge opportunity here.  If people are in businesses wasting time on Twitter, that is a great audience for you to tap into.  That is why you may not want to have your employees using twitter at work, but you definitely want to hire a Virtual Buzz Assistant to help you develop and bond with a great group of time wasters.

A Virtual Buzz Assistant is not going to impersonate you, but you can always set up an account that represents your organization and develop an audience of followers that care about the twitter feed.

You should check out Shama’s blog as well for information on using FaceBook.

Added Later: John Cow talks about twitter as well - The debate rages.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

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