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Are you a Bullet Point on a To Do List?
May 13, 2008
The idea that you can contact someone and they will drop everything they are doing to talk to you, write about you or even promote you it not a very realistic goal.
Lets try it. - Stop reading and promote me to all your friends and family for the next 30 minutes - go ahead - just start calling and emailing….
I will wait….
See, you kept reading instead, didn’t you?
Yet when we start promoting and creating buzz, that is exactly what we hope for. I sent you an email, why haven’t you blogged about me yet?
The best you can hope for is often to get on someone’s to do list.
That is not as bad as it sounds - we all want repeat exposure, and if someone keeps rewriting your name on the to do list and moving it forward each day or two, it is better than an advertisement.
Here are some tips to stay on someone’s to do list until they finally act.
- Make your request easily actionable (Something they need to do)
- Repeated contacts, but not too frequently.
- Make the person feel appreciated - SuTree made me an expert.
- Have a clear benefit stated.
- Make your request difficult to decline.
- Assume you are on the to do list of a busy person. It is not a NO until they say no.
- Follow up after a yes.
My to do list is always full of technologies to check out, books to review, etc. I say yes, but the people that keep communicating with me rise to the top while others may never get addressed and may fall off the list eventually. If you think about the dynamic of the to do list, you will change the way you interact with people.
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2 Responses to “Are you a Bullet Point on a To Do List?”
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So true… especially now that it is easier than ever to communicate with people. I find that two things tend to be true when asking…
1. People are afraid to ask because they assume people are too busy. It never hurts to *ask* — the answer may be no or maybe but generally people are flattered by the attention.
2. Think hard about what you might be able to do for the person you are asking… Maybe your list has people the “big guy” wants to reach or your information compliments theirs…
I must say I had no idea what Sutree is and what sort of expert they made you. But after giving that site a look and liking what I see, I must say they made the right choice and got the best man for the job!
Congrats!!
These tips are really good. When I don’t hear answers I assume it’s a “no” and just give up. I’ll start following your advice. Thanks!