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Are you creating LinkedIn LOVE?

April 29, 2008

Years ago, I worked at a university where we created an online community (before it was super easy) and used it to help students get to know each other before arriving at the school.  It was a big success but with some unexpected usages.  Students were using the site to plan parties and other kinds of activities.  The developers later started referring to it as the orgy board.

LinkedIn was developed to organize your network.  People you really know.  But by nature, some people like to connect with lots of people far and wide.  I see value in either option - having a strong network or having a broad network both have some great positives.

The trick to creating a broad network in LinkedIn is to have your email in your title and LION (Linked In Open Networker) also in your top portion.  These two things are an invitation to connect to strangers.  - See my profile

LinkedIn  could put a stop to this.  It is certainly not their intention, but why fight nature?  Wouldn’t people just find another way to hook up eventually?

Now, if you want people to pay attention to your invitations, write one that shows you took a real look at them.  Today I got this:

Ron

I’d like to add you to my professional network on LinkedIn. I work in a buzz marketing agency in Italy, and I think that Buzzoodle is the bible of word of mouth :)

-Dario

How could I not connect to Dario!?!?  That is how you spend 10 extra seconds and get a much bigger bang for your buck.

Posted by Ron McDaniel | Filed Under Networking, Blog 

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