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Researching Blogs that want to write about you
April 9, 2008
The great thing about blogs is that active Bloggers are looking for relevant topics and content to write about regularly. They are often very open to doing an interview, linking to a good article, etc.
But how do you find the right blogs to contact?
Specialized Blog Search Engines
Your best friend will be the specialized blog search engines.
Technorati was once the leader, but Google has some great features that often make it better. With Google, you can sort by date of key word, bringing you the most recent posts to include your keyword first.
Technorati is different. It has search, but also has a social network aspect. You can find one blog you like and then look at those other blogs in their neighborhood, in the cloud tags, etc. to find others that may be writing on the same topic.
Blog Directories
Blog directories are another place to find blogs. The great thing here is that they catalog them by topic, which helps give you a focused list to review.
Blog Rolls
One of the best ways to find blogs in your topic is to find a good blog, and then use the blog roll of that blog. A blog roll is a list of related blogs that the blogger sometimes publishes in the side bar of their blog. Blogs do not always have these, but a good one could save you many hours of research.
Contest Results
Lots of places have contests to select best blogs on a topic. You could start by searching for “Best Gardening Blog” (Replace Gardening with your target) and see if people have assembled lists and winners. Also replace the word Best with Top.
It takes time to find blogs that fit, but finding good fits and writing a good email can get you great rewards.
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