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Identify your own VALUE

April 1, 2008

Buzz is about value.  The value may be in the story itself, such as a very unique and remarkable story that provides information.  But often it is in the value that you product or service provides someone else.

Years ago we sold very good CMS software for website management.  The software was fair priced and had lots of great features.

So why didn’t customers always get great value from our system?  Because the value they needed was web marketing, not just a software package.  They needed to be able to understand how to do, and often they needed someone else to help them do the activities.  Buzzoodle was founded to address those issues and provide more value - regardless of the software a person uses.

That is not an easy process.  Can you look at your products and ask yourself if you are providing the value they want?  It does not matter if you product is good if it does not deliever on your customer’s needs and expectations.

So here are some questions that can help you identify gaps in your value:

  1. Do customers rave about our product after purchase?
  2. Do nearly all customers use and benefit from the product or service when they buy?
  3. Does our product or service provide more time, more securtiy and a better lifestyle for our clients?
  4. What % of customers tell their friends about us?
  5. Do customers end up needing additional (unexpected) services and incur unexpected charges to finally realize the expected benefits?
  6. Do we simplify the adoption of our product or service so that clients employees look forward to the change?

What other questions can you think of?  Add them in the comments if you have a good one.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog, Word of Mouth Marketing 

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Comments

2 Responses to “Identify your own VALUE”

  1. Carrie on April 5th, 2008 12:59 am

    This post really helped make me think about my websites. In your opinion and the opinion of your readers, is my site buzzworthy?

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  2. Martin Welch on April 8th, 2008 10:43 pm

    Thanks for sharing this interesting topic. Those questions that pointed out, are important to know whether you are creating great value to your customers.

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