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Can you hit a moving target?

February 4, 2008

Shooting skeet on a blustery day is nothing like 25 yard target practice with a .22.  No, I am not a huge gun fan, but I have done both of these.  Shooting a clay disc as it flies through the air with your spray of shot is not the same as putting one whole in a target that sits there.

Today I had a meeting with someone, and talk about hitting a moving target.  We were discussing a 12 month plan, but he was saying that things would change so much in the next three months that his answers would change along the way.

That got me thinking - Are things moving so quickly now that any project will be outdated by the time it reaches completion?  Are we better off selling small, adaptbile pieces of larger plans instead of trying for a whole pie?

For me the answer was yes.  And as things evolve, they will be yes for more and more people.

Everything you try to accomplish is trying to hit a moving target.  If you understand that, then you will be more successful because you will plan for it.  Here are some examples of what I mean.

  1. Wealth Creation - The economy does not sit still.  Good ideas today are bad ideas at some point.
  2. Technology - We are way past websites.  What all does a company need to do?  Beyond some core items, this is changing all the time.
  3. Sales - Any prospect can be more or less likely to buy from you just based on what they had for lunch.  (People don’t buy on an upset stomach)
  4. Health - Which fad diet are you on?
  5. Family - Those darn kids keep getting older and talking back more… grrr

This list could go on and on, but you get the point.  Any plan you make is trying to hit something that it may not even want to hit when the bullet arrives.  So what can you do to hit more targets that just won’t stand still?

  1. Anticipate the move - Ask “What would we do if….”
  2. Create smaller, faster, more highly targeted and simple solutions.
  3. Create solutions that are disposible. 
  4. Look for solutions that already exist, even if they do not perfectly integrate into your other parts.
  5. Automate everything you can but do not feel like you must eliminate some human intervention.
  6. Don’t be afraid to change course half way through - if it makes sense.
  7. Don’t fall in love with your solution.

If you are wondering what this has to do with Buzz Marketing - it is the fact that I cannot recommend one set of web 2.0 tools because the landscape of buzz opportunities is one of the fastest moving targets of all.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

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