Tim Ferriss on Personal Branding
January 29, 2008
Tim Ferriss has an excellent post on personal branding. Let me add to his comments here.
1st captured your personal brand via domains, blogs, etc. (Even if you are not writing regularly to them.)
Then use this platform to promote those things you care about in your life. It could be where you work, your favorite hand cream, your kids soccer team, etc.
Talking about things you care about diversifies your online footprint and could lead to more career success. Consider how an employer is going to feel about an employee that is out there writing positive things about the company.
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I loved his take on blogs. I tell people all the time, to be proactive, get your name, and if your name is taken, you can get
original-yourname.com
Its hard when you google someone and can not find anythng about them, when they have supposedly turned the world on it’s ear.
Agree 100%! Tim knows how to brand his name… and another smart guy who not only knows “personal freedom” but also “personal branding” is absolutely James D. Brausch. If you are following his blog, you will know what I mean. Both of them are worth checking, regularly.