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Why a Quiz creates Buzz

A new book is out busting down the Myths around Entrepreneurship called The Illusions of Entrepreneurship by Scott Shane

Take the quiz here.

I am talking about it for several reasons.

1) The author is in NE Ohio -  We have to stick together!

2) Topic is interesting – why not talk about it?

3) Look at how a quiz helps generate buzz

4) Guy Kawasaki was impressed.

What can you do to make your website more buzzworthy?

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