I have a question for you today. 

I define Employee Evangelism as – creating an organizational culture where people know what is buzz-worthy about the organization and are encouraged to spread the word. 

 This could include Internet or word of mouth – depending on what is right for the organization and comfortable for the team member.

The problem with the words Employee Evangelism are:

• Sounds too extreme and difficult
• Has a religious overtone, even though the word Evangelism’s root is based on spreading good news.
• Using the word employee is very us against them – When it should be about group benefit.

I have played with terms like

1. Employee Advocates (Sounds too much like a union rep)
2. Employee Ambassadors – this is used by Kodak to describe their efforts
3. Team Buzz Marketing – sounds cliche

What do you think?  Do you have a good name for this kind of effort?  One that appeals to the employee members and the management team that has to sell the cultural shift in the organization?