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Employee Evangelism - What would you call it?

November 29, 2007

I have a question for you today. 

I define Employee Evangelism as - creating an organizational culture where people know what is buzz-worthy about the organization and are encouraged to spread the word. 

 This could include Internet or word of mouth - depending on what is right for the organization and comfortable for the team member.

The problem with the words Employee Evangelism are:

  • Sounds too extreme and difficult
  • Has a religious overtone, even though the word Evangelism’s root is based on spreading good news.
  • Using the word employee is very us against them - When it should be about group benefit.

I have played with terms like

  1. Employee Advocates (Sounds too much like a union rep)
  2. Employee Ambassadors - this is used by Kodak to describe their efforts
  3. Team Buzz Marketing - sounds cliche

What do you think?  Do you have a good name for this kind of effort?  One that appeals to the employee members and the management team that has to sell the cultural shift in the organization?

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

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Comments

One Response to “Employee Evangelism - What would you call it?”

  1. Lee Webb on December 4th, 2007 5:45 pm

    Advocates doesn’t really fit….I like ambassadors. It fits and doesn’t sound so contrived (even though it is). -Lee

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