In a perfect world, employee evangelism strengthens your brand and spreads its message.  But unless you have a strong brand that clearly stands for something and can be easily passed from person to person, your brand can never grow legs and take off running.

Scott White, the Big Kahuna of BIG – Brand Identity Guru – agreed to give us a few tips on making the brand more Buzz friendly.  For more information read his blog: http://www.brandidentityguru.com/wordpress and use his research services  if you want to pump up your brand.

Ron: Scott, What are 3 simple ways to improve a brand that most people can do themselves?

 Scott:

1. Social Media- get on Facebook, LinkedIn, Myspace etc. It’s easy and free and you can pick up some great business.

2. Blog- on a regular basis, tell your story, be compelling and honest.

3. e-Newsletter – sending out an e-newsletter is simple and very inexpensive to do. Staying in front of your prospects is really important.

Ron:  What does a brand expert like you do that is different?  What could someone expect if they hired a professional brander?

Scott:  They would expect us to develop a brand identity and positioning that are different and unique. I’ve been out to see Fortune 500 company’s that can’t tell me their own positioning. Why are you better? What makes you different? Are you ready to live that brand?

Ron: If someone wants to create a buzz, what does their brand need to have to make success easier?

Scott: A definitive brand identity. If Volvo the auto maker stands for safety what do you stand for. It’s the toughest question a company can answer.

Ron: Who should contact you and how do they reach you?

Scott: Anyone responsible for their company brand should contact us. And we’re a small boutique branding agency of only 15 so call me directly at 508-238-4347 or email me at swhite@brandidentityguru.com. Ask for the BIG Kahuna!

Thanks Scott.  Remember, if your Brand is weak, employee evangelism will be much harder.  Check out there excellent website and blog.