Matt Heinz is a marketer in Seattle and he follows this blog.  He is one of those people I have gotten to know because of the buzzoodle blog, which makes the effort very worth while.

 He just published an article on iMedia Connection called Create Brand Buzz in Force.

 He mentions me on the third page and I want to say thanks to him and point you all to his excellent marketing blog and the article.

By the way, did I mention he lives in Seattle?  I did at one time, and I am insanely jealous because I miss the mountains and the west coast.