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Employee Evangelism - 7 Reasons

September 24, 2007

I do not usually promote my book too much here, but give me this post to give you a little background on why you should buy Buzzoodle Buzz Marketing for every member of your organization.

My goal when I wrote it was to make it simple for non-sales and non-marketing people to create some buzz in a few minutes each day.  I know it is not an easy transition, and I know that 20% of the people will do 95% of the buzz, but it is a goal well worth pursuing.  Organizations that make it clear up front that advocacy is part of the organization will realize big advantages in sales and visibility.

Here are the 7 reasons you should buy a book for each employee and start putting some energy into making it part of your culture:

  1. Employee Moral - There may be some initial resentment from some, but others will see this as the opportunity they have been waiting for and have a good time creating buzz.  Those are the people you want to keep anyway.
  2. Simple Challenges - Buzzoodle Buzz Marketing is written in simple, one page buzz challenges that most people can do.  Even if your staff does not read lots of books, this one is easy to browse and pick stuff out.
  3. Share Responsibility - Buzzoodle is crafted around the idea that anyone that is a member of the organization is responsible for the success of the organization.  Once everyone understands they share the responsibility for buzz, there can be no more fingure pointing.
  4. Job Security - Employees can decrease the chance of slow-downs or layoffs by helping create buzz and increasing demand.
  5. Rare Word of Mouth - We all hear people complain about work a lot, but imagine how powerful it is to hear people praising work.  The positive word of mouth this creates strengthens brands.
  6. Help Sales People - Over time, Employee Evangelism will increase the inquiries coming into the organization.  This turns your cold-callers into order-takers, which is a much easier way to earn commission.
  7. Brand Strengthening - One unhappy customer can trash your brand online in minutes.  The best defense is a good offense.  With your staff writing and posting things that are positive about the company, search engines will already have so many positive pages indexed, that future bad buzz will be less effective or damaging.

There are more advantages.  These are just some of the benefits people enjoy.  If you are interested in 100 or more copies, let me know and I can offer you a special rate.

- Thank You!

Posted by Ron McDaniel | Filed Under Buzzoodle 

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Comments

One Response to “Employee Evangelism - 7 Reasons”

  1. Rodrigi Carneiro on September 24th, 2007 11:00 pm

    Hi Ron, i read you book and also your e-book and they are fantastic. All the challenges are usefull and “use friendly”. Last week we finished our strategic planning for 2008 at the bank and my proposal for our internal communication problem between Credit department and Commercial department is to apply buzz challenges for credit analists and associates. Thank you for sharing knowledge.

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