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7 Reasons you must have an Intimate List

September 20, 2007

I have an intimate email list.  It is entirely separate from my main email list and it is called FoR: Friends of Ron.  Please click on that link and go see what it says.  Don’t sign up - unless you REALLY want to after reading that.

You see, that list is my friends list.  I write that email periodically just like I would write to a good friend.  I send links people might be interested in, I let them know about events, and I may just tell them how my latest trip was.

While we all want to cultivate new clients, consider how much stronger your “friends” would be at telling people about you if they simply heard from you a little more regularly.

Here are your 7 reasons to have a friends list.

  • Over 200% open rate - Everyone reads these emails multiple times
  • Over 30% clicks - they spend time with the email and check out the resources
  • Easy to write - If you want to be my friend, you have to be forgiving.  I write these emails quickly like a personal email.
  • A “Go to” resource - I do not think twice about asking this list for a favor.  They are my friends.
  • 50% of the list wants to be your friend.  -  I only know about 50% of the people that sign up.  The other group, I assume, would like to get to know me.
  • Replies directly to me - People always reply to these emails as if I’d sent the message to them personally. “I am sorry I can’t make it….” type thing.
  • Word of Mouth - The fresher you stay in the minds of people that know you, the more word of mouth you will create.  Plus, these people want to hear about what is new with you, so you can send them stories and updates.

This list is too new for me to know the impact it will have on the business, but I do know it is strengthening relationships and I enjoy the connections.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog, Buzzoodle, Word of Mouth Marketing 

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Comments

3 Responses to “7 Reasons you must have an Intimate List”

  1. Nancy Hendrickson on September 22nd, 2007 10:19 am

    Good post Ron. I totally agree with your friends list (and in fact will pop over and join yours). I wondered if you include in your friends list those people who are clients - - you know, the ones you’ve worked with over time and have a strong personal relationship with?

    Nancy

  2. Ron McDaniel on September 22nd, 2007 3:45 pm

    Thanks Nancy,

    And thanks for joining the list. I invite everyone to join but make the sign up very clear what to expect.
    Some clients want to be on the list and others would not, it is more of a personal issue.

  3. Daniel Sitter, Idea Seller on November 2nd, 2007 9:16 am

    Very interesting post Ron! I maintain a “friends list” but have not looked at it from your perspective. Thanks for pointing this out. Make it a great day!

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