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Your blog results suck! Or do they?

September 17, 2007

I recently presented to a group that I’d also presented to about 8 months before.  We focused more on blogging and less on general buzz marketing this time because of the interest in the topic.

I spoke with 4 people that started blogs based on my first presentation.  Of the four, three reported fantastic results.  But the funny thing was this - All four were measuring different things that they considered success factors.

Your blog sucks if you set a specific goal and do not achieve it. 

The one person that reported bad results was entirely focused on one thing.  No one is commenting on her blog.

The three that were succeeding were all different.

  1. Increased visibility and is now being paid to write for other sites - Directly because of his blog.
  2. Added three new clients that cited her blog as the reason they finally hired her.
  3. Sold significant add-on products to existing sales and to the public that wanted to do it DIY instead of hire them via the company blog.

As you can see, all three have added to their income, but in entirely different ways.

Blogs are not an all-or-nothing tool.  Blogs increase the probability of things happening for you.  Here is a list of things that are more likely to happen for you or your organization if you do a good job of blogging.

  • Write a book - Eventually you get used to writing and have a lot of material to draw from, so writing a book becomes a no-brainer.
  • Sell products - As you build an audience, it is easy to recommend products you know they will like and earn a commission.
  • Speaking - Before hiring a speaker, many event planners read the blog of a potential speaker to make sure they fit the need.
  • Add clients - No matter what you are doing, you can add clients via blogging because your blog increased search engine results and it increases relationships.
  • Build Community - Depending on your topic, your blog can become the center of a community on a particular topic.
  • Advertising Income - As a blog becomes a respected resource, you will get offers from people that want to advertise on the site.
  • Interviews - Your blogging increases your visibility, and you become an attractive person for interviews.
  • Reviews - Writing reviews means you will get free stuff - like books, sent to you regularly.
  • Moral Support - Blogger’s are great at helping each other out and offering moral support.  It is a strong community of people that really care.
  • Improved Communication - You may just want to be a better communicator and blogging is a great way to organize your thoughts and improve your writing skills.

So what does blogging success look like for you?  You will only know if you are successful if you pick the 2-3 goals that matter most to you and measure those.

Feel free to use the comments on this blog to share your blogging goal and the results you have achieved.

- Thank You!

Posted by Ron McDaniel | Filed Under Blog 

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Comments

3 Responses to “Your blog results suck! Or do they?”

  1. Sue on September 17th, 2007 2:06 pm

    Great guidelines.. I was thrown into the “social media” and am learning by the seat of my pants. Exposure was one thing we wanted, we are coming up on 3000 page views in a bit over 2 months. Brand Awareness as well..

  2. Rodrigi Carneiro on September 17th, 2007 11:06 pm

    Great guidelines. That s exactly i am back blogging.

  3. Ted Demopoulos, Blogging for Business on November 12th, 2007 8:48 am

    Great list Ron,

    I’m ten for ten!

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